Perfiles de la programación infantil y juvenil en Andalucía: «La Banda» de RTVA.

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Title: Perfiles de la programación infantil y juvenil en Andalucía: «La Banda» de RTVA.
Alternate Title: Social and educational features in children's TV programming: «La Banda» at the Radio and Television of Andalucía.
Authors: Rocío Cruz, Ma.1 rocio@uhu.es, Carlos del Valle, Juan jcvalle@rtva.es
Source: Comunicar. 2008, Vol. 16 Issue 31, p339-348. 10p. 1 Diagram.
Subject Terms: Television programs, Children's societies & clubs, Public relations, Mass media & business, Media buying services, Social structure, Television & children, Socialization, Social sciences
Abstract (English): Being part of the Society of Knowledge implies to accept the importance of the mass media in the construction of the social structure. There is no doubt about the hegemony of the radio and television in the society and their effects on young population. The Forum offers the opportunity to integrate different perspectives and socio-educational and technical models to analyze real TV. From a sociological point of view, we can approach the directions that our society has taken and the impact of television contents on the children's style of life. The educational model allows us to access to patterns, initiatives and structures that have been developed to confront the mass media, while the business dynamic forces the media to be concerned about the weakness of the young audience in their access to audiovisual media content. We hope this cocktail of perspectives might be useful to develop new and refreshing ideas concerning children's TV programming. [ABSTRACT FROM AUTHOR]
Abstract (Spanish): Participar de la sociedad del conocimiento implica interiorizar la importancia de los medios de comunicación y los rasgos que les proporciona la estructura social. No dudamos de la hegemonía de medios como la Radio y la Televisión y sus efectos «casi críticos» en la población de menor edad. La oportunidad que nos ofrece el Foro se traduce en adoptar un enfoque integrador de perspectivas y modelos sociológicos, educativos y técnicos de la televisión real. El marco social nos posiciona ante la realidad, «por» donde y «hacia» donde camina nuestra sociedad y «como» asume la incorporación de la TV al estilo de vida de niños y jóvenes. La educación, por su parte, nos permite acceder a los modelos, estructuras e iniciativas puestas en marcha en los ámbitos formales y no formales ante y para los medios, y la dinámica empresarial de una cadena de radio y televisión real nos expone la implementación práctica de espacios infantiles en TV, con los condicionantes de ser y parecer correctos en el enfoque hacia la infancia, y la responsabilidad de tener acceso a la audiencia más joven y, por tanto, más vulnerable. Deseamos que este «cóctel» de perspectivas, adecuadamente «mezcladas» dé fruto a una seria «receta» especialmente refrescante, con nuevas ideas sobre la televisión real y los niños. [ABSTRACT FROM AUTHOR]
Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: Perfiles de la programación infantil y juvenil en Andalucía: «La Banda» de RTVA.
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  Data: Social and educational features in children's TV programming: «La Banda» at the Radio and Television of Andalucía.
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  Data: <searchLink fieldCode="AR" term="%22Rocío+Cruz%2C+Ma%2E%22">Rocío Cruz, Ma.</searchLink><relatesTo>1</relatesTo><i> rocio@uhu.es</i><br /><searchLink fieldCode="AR" term="%22Carlos+del+Valle%2C+Juan%22">Carlos del Valle, Juan</searchLink><i> jcvalle@rtva.es</i>
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  Data: <searchLink fieldCode="JN" term="%22Comunicar%22">Comunicar</searchLink>. 2008, Vol. 16 Issue 31, p339-348. 10p. 1 Diagram.
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  Data: <searchLink fieldCode="DE" term="%22Television+programs%22">Television programs</searchLink><br /><searchLink fieldCode="DE" term="%22Children's+societies+%26+clubs%22">Children's societies & clubs</searchLink><br /><searchLink fieldCode="DE" term="%22Public+relations%22">Public relations</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+media+%26+business%22">Mass media & business</searchLink><br /><searchLink fieldCode="DE" term="%22Media+buying+services%22">Media buying services</searchLink><br /><searchLink fieldCode="DE" term="%22Social+structure%22">Social structure</searchLink><br /><searchLink fieldCode="DE" term="%22Television+%26+children%22">Television & children</searchLink><br /><searchLink fieldCode="DE" term="%22Socialization%22">Socialization</searchLink><br /><searchLink fieldCode="DE" term="%22Social+sciences%22">Social sciences</searchLink>
– Name: Abstract
  Label: Abstract (English)
  Group: Ab
  Data: Being part of the Society of Knowledge implies to accept the importance of the mass media in the construction of the social structure. There is no doubt about the hegemony of the radio and television in the society and their effects on young population. The Forum offers the opportunity to integrate different perspectives and socio-educational and technical models to analyze real TV. From a sociological point of view, we can approach the directions that our society has taken and the impact of television contents on the children's style of life. The educational model allows us to access to patterns, initiatives and structures that have been developed to confront the mass media, while the business dynamic forces the media to be concerned about the weakness of the young audience in their access to audiovisual media content. We hope this cocktail of perspectives might be useful to develop new and refreshing ideas concerning children's TV programming. [ABSTRACT FROM AUTHOR]
– Name: Abstract
  Label: Abstract (Spanish)
  Group: Ab
  Data: Participar de la sociedad del conocimiento implica interiorizar la importancia de los medios de comunicación y los rasgos que les proporciona la estructura social. No dudamos de la hegemonía de medios como la Radio y la Televisión y sus efectos «casi críticos» en la población de menor edad. La oportunidad que nos ofrece el Foro se traduce en adoptar un enfoque integrador de perspectivas y modelos sociológicos, educativos y técnicos de la televisión real. El marco social nos posiciona ante la realidad, «por» donde y «hacia» donde camina nuestra sociedad y «como» asume la incorporación de la TV al estilo de vida de niños y jóvenes. La educación, por su parte, nos permite acceder a los modelos, estructuras e iniciativas puestas en marcha en los ámbitos formales y no formales ante y para los medios, y la dinámica empresarial de una cadena de radio y televisión real nos expone la implementación práctica de espacios infantiles en TV, con los condicionantes de ser y parecer correctos en el enfoque hacia la infancia, y la responsabilidad de tener acceso a la audiencia más joven y, por tanto, más vulnerable. Deseamos que este «cóctel» de perspectivas, adecuadamente «mezcladas» dé fruto a una seria «receta» especialmente refrescante, con nuevas ideas sobre la televisión real y los niños. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.3916/c31-2008-03-016
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      – Code: spa
        Text: Spanish
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        StartPage: 339
    Subjects:
      – SubjectFull: Television programs
        Type: general
      – SubjectFull: Children's societies & clubs
        Type: general
      – SubjectFull: Public relations
        Type: general
      – SubjectFull: Mass media & business
        Type: general
      – SubjectFull: Media buying services
        Type: general
      – SubjectFull: Social structure
        Type: general
      – SubjectFull: Television & children
        Type: general
      – SubjectFull: Socialization
        Type: general
      – SubjectFull: Social sciences
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      – TitleFull: Perfiles de la programación infantil y juvenil en Andalucía: «La Banda» de RTVA.
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            NameFull: Carlos del Valle, Juan
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              Text: 2008
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