Bibliographic Details
| Title: |
La convergencia cultural a través de la ecología de medios. |
| Alternate Title: |
Understanding Cultural Convergence through Media Ecology. |
| Authors: |
Islas, Octavio octavio.islas@proyectointernet.org |
| Source: |
Comunicar. 2009, p25-33. 9p. |
| Subject Terms: |
*Digital communications, *Academic dissertations, Convergence (Telecommunication) |
| People: |
McLuhan, Marshall, 1911-1980, Jenkins, Henry, Postman, Neil, 1931-2003 |
| Abstract (English): |
Before the Internet, the different media had specifically defined functions and markets. However, since the emergence of the Internet and digital communication, the same content can be found right across the media; this is known as cultural convergence. This media crossing anticipates the coming of new markets of cultural consumption. Based on media ecology, with specific reference to the thesis developed by Marshall McLuhan, Neil Postman, and Henry Jenkins, cultural convergence is studied as a complex communication environment. Cultural convergence modifies the operative procedures of media industries. However, the most significant changes can be found within the knowledge communities. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): |
Antes de Internet cada medio de comunicación tenía funciones y mercados perfectamente definidos. Sin embargo, a consecuencia del formidable desarrollo de Internet y de las comunicaciones digitales, el mismo contenido hoy puede circular a través de distintos medios de comunicación. Esa es la convergencia cultural. El relato transmediático anticipa el advenimiento de nuevos mercados de consumo cultural. Con base en la ecología de medios y particularmente considerando las tesis de Marshall McLuhan, Neil Postman y Henry Jenkins, es analizada la convergencia cultural como complejo ambiente comunicativo. La convergencia cultural modifica los procedimientos de operación de las industrias mediáticas. Los cambios más significativos, sin embargo, se presentan en las comunidades de conocimiento. [ABSTRACT FROM AUTHOR] |
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| Database: |
Education Research Complete |
