Children's advertisement writing.
Saved in:
| Title: | Children's advertisement writing. |
|---|---|
| Authors: | Burrell, Andrew1, Beard, Roger1 r.beard@ioe.ac.uk |
| Source: | Literacy. Jul2010, Vol. 44 Issue 2, p83-90. 8p. 3 Charts. |
| Subject Terms: | *School children, *Handwriting, *Curriculum, Advertising copy |
| Geographic Terms: | England |
| Abstract: | This paper explores primary school children's ability to engage with “the power of the text” by tackling persuasive writing in the form of an advertisement. It is eclectically framed within genre theory and rhetorical studies and makes use of linguistic tools and concepts. The paper argues that writing research has not built upon earlier publications in these areas. There is a need for studies of advertisement writing to consolidate and extend the recent interest in non-fiction text types. The writing of two children, drawn from a much larger study, is used to provide evidence of some key features of advertisement writing. Use of a pro forma reveals how children imbue the power of their writing through a variety of techniques and suggests how these features may develop over time. It is argued that an understanding of advertisement writing warrants careful exploration, as persuasive writing is generally being given a more prominent place in curriculum provision in England. The paper concludes by noting the importance of ecological validity and pupil engagement when persuasive writing is tackled in schools. It also suggests the need for new kinds of customised analyses when further studies of this kind of writing are undertaken. [ABSTRACT FROM AUTHOR] |
| Copyright of Literacy is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
|---|---|
| Header | DbId: ehh DbLabel: Education Research Complete An: 52300718 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
| IllustrationInfo | |
| Items | – Name: Title Label: Title Group: Ti Data: Children's advertisement writing. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Burrell%2C+Andrew%22">Burrell, Andrew</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Beard%2C+Roger%22">Beard, Roger</searchLink><relatesTo>1</relatesTo><i> r.beard@ioe.ac.uk</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Literacy%22">Literacy</searchLink>. Jul2010, Vol. 44 Issue 2, p83-90. 8p. 3 Charts. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22School+children%22">School children</searchLink><br />*<searchLink fieldCode="DE" term="%22Handwriting%22">Handwriting</searchLink><br />*<searchLink fieldCode="DE" term="%22Curriculum%22">Curriculum</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising+copy%22">Advertising copy</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22England%22">England</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This paper explores primary school children's ability to engage with “the power of the text” by tackling persuasive writing in the form of an advertisement. It is eclectically framed within genre theory and rhetorical studies and makes use of linguistic tools and concepts. The paper argues that writing research has not built upon earlier publications in these areas. There is a need for studies of advertisement writing to consolidate and extend the recent interest in non-fiction text types. The writing of two children, drawn from a much larger study, is used to provide evidence of some key features of advertisement writing. Use of a pro forma reveals how children imbue the power of their writing through a variety of techniques and suggests how these features may develop over time. It is argued that an understanding of advertisement writing warrants careful exploration, as persuasive writing is generally being given a more prominent place in curriculum provision in England. The paper concludes by noting the importance of ecological validity and pupil engagement when persuasive writing is tackled in schools. It also suggests the need for new kinds of customised analyses when further studies of this kind of writing are undertaken. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Literacy is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=52300718 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1111/j.1741-4369.2010.00556.x Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 8 StartPage: 83 Subjects: – SubjectFull: School children Type: general – SubjectFull: Handwriting Type: general – SubjectFull: Curriculum Type: general – SubjectFull: Advertising copy Type: general – SubjectFull: England Type: general Titles: – TitleFull: Children's advertisement writing. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Burrell, Andrew – PersonEntity: Name: NameFull: Beard, Roger IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 07 Text: Jul2010 Type: published Y: 2010 Identifiers: – Type: issn-print Value: 17414350 Numbering: – Type: volume Value: 44 – Type: issue Value: 2 Titles: – TitleFull: Literacy Type: main |
| ResultId | 1 |
