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School-based Smoking Prevention with Media Literacy: A Pilot Study.

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Title: School-based Smoking Prevention with Media Literacy: A Pilot Study.
Authors: Bier, Melinda C.1, Schmidt, Spring J.1, Shields, David1, Zwarun, Lara2, Sherblom, Stephen3, Primack, Brian4, Pulley, Cynthia5, Rucker, Billy5
Source: Journal of Media Literacy Education. Dec2010, Vol. 2 Issue 3, p185-198. 14p. 5 Charts.
Subject Terms: *Media literacy, *Mass media, *Media programs (Education), Smoking prevention, Physiological effects of tobacco
Abstract: School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students' smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Media Literacy Education is the property of National Association for Media Literacy Education and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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PubType: Academic Journal
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  Data: School-based Smoking Prevention with Media Literacy: A Pilot Study.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Media+Literacy+Education%22">Journal of Media Literacy Education</searchLink>. Dec2010, Vol. 2 Issue 3, p185-198. 14p. 5 Charts.
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  Data: *<searchLink fieldCode="DE" term="%22Media+literacy%22">Media literacy</searchLink><br />*<searchLink fieldCode="DE" term="%22Mass+media%22">Mass media</searchLink><br />*<searchLink fieldCode="DE" term="%22Media+programs+%28Education%29%22">Media programs (Education)</searchLink><br /><searchLink fieldCode="DE" term="%22Smoking+prevention%22">Smoking prevention</searchLink><br /><searchLink fieldCode="DE" term="%22Physiological+effects+of+tobacco%22">Physiological effects of tobacco</searchLink>
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  Data: School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students' smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Journal of Media Literacy Education is the property of National Association for Media Literacy Education and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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