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MEDIATING EFFECTS OF RADICAL AND INCREMENTAL INNOVATION ON THE MARKET ORIENTATION -- FIRM PERFORMANCE RELATIONSHIP: A META-ANALYSIS.

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Title: MEDIATING EFFECTS OF RADICAL AND INCREMENTAL INNOVATION ON THE MARKET ORIENTATION -- FIRM PERFORMANCE RELATIONSHIP: A META-ANALYSIS.
Authors: Woojung Chang1 wchang@cba.ua.edu, Butler, Timothy D.1, Musgrove, Carolyn Findley1, Franke, George R.1, Ellinger, Alexander E.1
Source: AMA Winter Academic Conference Proceedings. 2011, Vol. 22, p11-12. 2p.
Subject Terms: Market orientation, Innovations in business
Abstract: An abstract of the article "Mediating Effects of Radical and Incremenral Innovation on the Market Orientation - Firm Performance Relationship: A Meta-analysis," by Woojung Chang, Timothy D. Butler, Carolyn Findley Musgrove, George R. Franke, and Alexander E. Ellinger is presented.
Database: Education Research Complete
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DbLabel: Education Research Complete
An: 63696691
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PubType: Conference
PubTypeId: conference
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  Data: <searchLink fieldCode="JN" term="%22AMA+Winter+Academic+Conference+Proceedings%22">AMA Winter Academic Conference Proceedings</searchLink>. 2011, Vol. 22, p11-12. 2p.
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  Data: <searchLink fieldCode="DE" term="%22Market+orientation%22">Market orientation</searchLink><br /><searchLink fieldCode="DE" term="%22Innovations+in+business%22">Innovations in business</searchLink>
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  Data: An abstract of the article "Mediating Effects of Radical and Incremenral Innovation on the Market Orientation - Firm Performance Relationship: A Meta-analysis," by Woojung Chang, Timothy D. Butler, Carolyn Findley Musgrove, George R. Franke, and Alexander E. Ellinger is presented.
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      – Code: eng
        Text: English
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        StartPage: 11
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      – SubjectFull: Market orientation
        Type: general
      – SubjectFull: Innovations in business
        Type: general
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      – TitleFull: MEDIATING EFFECTS OF RADICAL AND INCREMENTAL INNOVATION ON THE MARKET ORIENTATION -- FIRM PERFORMANCE RELATIONSHIP: A META-ANALYSIS.
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              Text: 2011
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