MEDIATING EFFECTS OF RADICAL AND INCREMENTAL INNOVATION ON THE MARKET ORIENTATION -- FIRM PERFORMANCE RELATIONSHIP: A META-ANALYSIS.
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| Title: | MEDIATING EFFECTS OF RADICAL AND INCREMENTAL INNOVATION ON THE MARKET ORIENTATION -- FIRM PERFORMANCE RELATIONSHIP: A META-ANALYSIS. |
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| Authors: | Woojung Chang1 wchang@cba.ua.edu, Butler, Timothy D.1, Musgrove, Carolyn Findley1, Franke, George R.1, Ellinger, Alexander E.1 |
| Source: | AMA Winter Academic Conference Proceedings. 2011, Vol. 22, p11-12. 2p. |
| Subject Terms: | Market orientation, Innovations in business |
| Abstract: | An abstract of the article "Mediating Effects of Radical and Incremenral Innovation on the Market Orientation - Firm Performance Relationship: A Meta-analysis," by Woojung Chang, Timothy D. Butler, Carolyn Findley Musgrove, George R. Franke, and Alexander E. Ellinger is presented. |
| Database: | Education Research Complete |
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