La dramatización radiofónica de contenidos educativos: Una experiencia universitaria.

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Title: La dramatización radiofónica de contenidos educativos: Una experiencia universitaria.
Alternate Title: The Radio Dramatization of Educational Contents: A Higher Education Experience.
Authors: Xifra, Jordi1 jordi.xifra@upf.edu, Pastor, Lluís2 lpastor@uoc.edu
Source: Comunicar. 2010, Vol. 18 Issue 35, p121-129. 9p. 1 Diagram.
Subject Terms: *Study & teaching of advertising in universities & colleges, *Teaching methods, *Universities & colleges, Journalism & public relations
Geographic Terms: Catalonia (Spain), Spain
Abstract (English): This research presents the results of the first pilot test of a new teaching method called journalism-based learning, from the Public Relations Theory and Techniques course of the Advertising and Public Relations degree at the Universitat Oberta de Catalunya (UOC). Journalism-based learning consists of applying journalistic methodology to university learning contents. Journalism-based learning reveals a new media pathway that focuses on its teaching and entertaining function rather than its duty to inform. The UOC has initiated these journalism-based learning projects to provide students with new learning contents through radio drama. The application of this method to life-long learning transforms radio into a key element, since it enables the required flexibility (in space, time and of the appliance) to be maintained. In other words: mobility and portability. This article explains the foundations of journalism-based learning, and shows the results and conclusions of the first application to online university teaching. The method was positively received by students, thanks in particular to its entertainment function, and its contribution to easing the study of the educational content. [ABSTRACT FROM AUTHOR]
Abstract (Spanish): Esta investigación expone los resultados de la primera experiencia piloto en la asignatura «Teoría y técnicas de las relaciones públicas», de la licenciatura en Publicidad y Relaciones Públicas de la Universitat Oberta de Catalunya (UOC), un método docente que hemos denominado periodismo para el aprendizaje (journalism based learning), a través del cual se han dramatizado los contenidos docentes universitarios con una metodología periodística. De este modo, el periodismo para el aprendizaje muestra una nueva vía de acción de los medios de comunicación en su función formativa y de entretenimiento, más que en su labor informativa. Los primeros proyectos de periodismo para el aprendizaje los ha puesto en marcha la UOC a través de la dramatización radiofónica para proveer nuevos contenidos formativos a sus estudiantes. La aplicación de este método a la formación a lo largo de la vida sitúa a la radio como un elemento fundamental, dado que permite mantener el requisito de flexibilidad (espacial, temporal, de dispositivo), es decir, movilidad y portabilidad. Este artículo explica los fundamentos del periodismo para el aprendizaje y revela los primeros resultados y conclusiones de su aplicación a la formación universitaria virtual, entre las que destacan la recepción positiva por parte de los estudiantes gracias, especialmente, a su función de entretener, así como su contribución a facilitar el estudio de los contenidos formativos. [ABSTRACT FROM AUTHOR]
Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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  Data: La dramatización radiofónica de contenidos educativos: Una experiencia universitaria.
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  Data: The Radio Dramatization of Educational Contents: A Higher Education Experience.
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  Data: <searchLink fieldCode="AR" term="%22Xifra%2C+Jordi%22">Xifra, Jordi</searchLink><relatesTo>1</relatesTo><i> jordi.xifra@upf.edu</i><br /><searchLink fieldCode="AR" term="%22Pastor%2C+Lluís%22">Pastor, Lluís</searchLink><relatesTo>2</relatesTo><i> lpastor@uoc.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Comunicar%22">Comunicar</searchLink>. 2010, Vol. 18 Issue 35, p121-129. 9p. 1 Diagram.
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  Data: *<searchLink fieldCode="DE" term="%22Study+%26+teaching+of+advertising+in+universities+%26+colleges%22">Study & teaching of advertising in universities & colleges</searchLink><br />*<searchLink fieldCode="DE" term="%22Teaching+methods%22">Teaching methods</searchLink><br />*<searchLink fieldCode="DE" term="%22Universities+%26+colleges%22">Universities & colleges</searchLink><br /><searchLink fieldCode="DE" term="%22Journalism+%26+public+relations%22">Journalism & public relations</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Catalonia+%28Spain%29%22">Catalonia (Spain)</searchLink><br /><searchLink fieldCode="DE" term="%22Spain%22">Spain</searchLink>
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  Data: This research presents the results of the first pilot test of a new teaching method called journalism-based learning, from the Public Relations Theory and Techniques course of the Advertising and Public Relations degree at the Universitat Oberta de Catalunya (UOC). Journalism-based learning consists of applying journalistic methodology to university learning contents. Journalism-based learning reveals a new media pathway that focuses on its teaching and entertaining function rather than its duty to inform. The UOC has initiated these journalism-based learning projects to provide students with new learning contents through radio drama. The application of this method to life-long learning transforms radio into a key element, since it enables the required flexibility (in space, time and of the appliance) to be maintained. In other words: mobility and portability. This article explains the foundations of journalism-based learning, and shows the results and conclusions of the first application to online university teaching. The method was positively received by students, thanks in particular to its entertainment function, and its contribution to easing the study of the educational content. [ABSTRACT FROM AUTHOR]
– Name: Abstract
  Label: Abstract (Spanish)
  Group: Ab
  Data: Esta investigación expone los resultados de la primera experiencia piloto en la asignatura «Teoría y técnicas de las relaciones públicas», de la licenciatura en Publicidad y Relaciones Públicas de la Universitat Oberta de Catalunya (UOC), un método docente que hemos denominado periodismo para el aprendizaje (journalism based learning), a través del cual se han dramatizado los contenidos docentes universitarios con una metodología periodística. De este modo, el periodismo para el aprendizaje muestra una nueva vía de acción de los medios de comunicación en su función formativa y de entretenimiento, más que en su labor informativa. Los primeros proyectos de periodismo para el aprendizaje los ha puesto en marcha la UOC a través de la dramatización radiofónica para proveer nuevos contenidos formativos a sus estudiantes. La aplicación de este método a la formación a lo largo de la vida sitúa a la radio como un elemento fundamental, dado que permite mantener el requisito de flexibilidad (espacial, temporal, de dispositivo), es decir, movilidad y portabilidad. Este artículo explica los fundamentos del periodismo para el aprendizaje y revela los primeros resultados y conclusiones de su aplicación a la formación universitaria virtual, entre las que destacan la recepción positiva por parte de los estudiantes gracias, especialmente, a su función de entretener, así como su contribución a facilitar el estudio de los contenidos formativos. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Comunicar is the property of Oxbridge Publishing House and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.3916/C35-2010-03-05
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        Text: Spanish
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    Subjects:
      – SubjectFull: Study & teaching of advertising in universities & colleges
        Type: general
      – SubjectFull: Teaching methods
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      – SubjectFull: Universities & colleges
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      – SubjectFull: Journalism & public relations
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      – SubjectFull: Catalonia (Spain)
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