The use of management and marketing textbook multiple-choice questions: A case study.
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| Title: | The use of management and marketing textbook multiple-choice questions: A case study. |
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| Authors: | Hampton, David R., Krentler, Kathleen A. |
| Source: | Journal of Education for Business. Sep/Oct93, Vol. 69 Issue 1, p40. 4p. 4 Charts. |
| Subject Terms: | *Business education, *Textbooks |
| Abstract: | Looks at a study in which management and marketing professors classified multiple-choice questions in four widely adopted introductory textbooks in their respective disciplines. Bloom's taxonomy of educational objectives; The central role of test questions in teaching; More. |
| Database: | Education Research Complete |
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| Abstract: | Looks at a study in which management and marketing professors classified multiple-choice questions in four widely adopted introductory textbooks in their respective disciplines. Bloom's taxonomy of educational objectives; The central role of test questions in teaching; More. |
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| ISSN: | 08832323 |
| DOI: | 10.1080/08832323.1993.10117654 |
