View in EDS HTML Full Text

The use of management and marketing textbook multiple-choice questions: A case study.

Saved in:
Bibliographic Details
Title: The use of management and marketing textbook multiple-choice questions: A case study.
Authors: Hampton, David R., Krentler, Kathleen A.
Source: Journal of Education for Business. Sep/Oct93, Vol. 69 Issue 1, p40. 4p. 4 Charts.
Subject Terms: *Business education, *Textbooks
Abstract: Looks at a study in which management and marketing professors classified multiple-choice questions in four widely adopted introductory textbooks in their respective disciplines. Bloom's taxonomy of educational objectives; The central role of test questions in teaching; More.
Database: Education Research Complete
Full text is not displayed to guests.
FullText Text:
  Availability: 1
Header DbId: ehh
DbLabel: Education Research Complete
An: 9310297629
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The use of management and marketing textbook multiple-choice questions: A case study.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Hampton%2C+David+R%2E%22">Hampton, David R.</searchLink><br /><searchLink fieldCode="AR" term="%22Krentler%2C+Kathleen+A%2E%22">Krentler, Kathleen A.</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Education+for+Business%22">Journal of Education for Business</searchLink>. Sep/Oct93, Vol. 69 Issue 1, p40. 4p. 4 Charts.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Business+education%22">Business education</searchLink><br />*<searchLink fieldCode="DE" term="%22Textbooks%22">Textbooks</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Looks at a study in which management and marketing professors classified multiple-choice questions in four widely adopted introductory textbooks in their respective disciplines. Bloom's taxonomy of educational objectives; The central role of test questions in teaching; More.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=9310297629
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/08832323.1993.10117654
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: 40
    Subjects:
      – SubjectFull: Business education
        Type: general
      – SubjectFull: Textbooks
        Type: general
    Titles:
      – TitleFull: The use of management and marketing textbook multiple-choice questions: A case study.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Hampton, David R.
      – PersonEntity:
          Name:
            NameFull: Krentler, Kathleen A.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 09
              Text: Sep/Oct93
              Type: published
              Y: 1993
          Identifiers:
            – Type: issn-print
              Value: 08832323
          Numbering:
            – Type: volume
              Value: 69
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Education for Business
              Type: main
ResultId 1