Developing a Social Media and Marketing Course.
Saved in:
| Title: | Developing a Social Media and Marketing Course. |
|---|---|
| Authors: | Faulds, David J.1, Mangold, W. Glynn2 |
| Source: | Marketing Education Review. Summer2014, Vol. 24 Issue 2, p127-144. 18p. |
| Subject Terms: | *Marketing education, *Social media, *Educators, *Instructional systems design, *Curriculum alignment, *Experiential learning |
| Abstract: | This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the Kemp Instructional Model, and was continuously improved over a four-year cycle. The course concept entailed four distinguishing characteristics: an experiential-learning approach, a nontraditional class format, a practitioner orientation that focused on the use of social media in marketing, and the integration of a Learning Community (LC) that consisted of multiple participants with different professional perspectives and areas of expertise. Based on quantitative and qualitative evaluations collected over a four-year period from all members of the LC, the course was found to be highly successful in achieving all course objectives. [ABSTRACT FROM AUTHOR] |
| Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Education Research Complete |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
|---|---|
| Header | DbId: ehh DbLabel: Education Research Complete An: 96296071 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
| IllustrationInfo | |
| Items | – Name: Title Label: Title Group: Ti Data: Developing a Social Media and Marketing Course. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Faulds%2C+David+J%2E%22">Faulds, David J.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Mangold%2C+W%2E+Glynn%22">Mangold, W. Glynn</searchLink><relatesTo>2</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Marketing+Education+Review%22">Marketing Education Review</searchLink>. Summer2014, Vol. 24 Issue 2, p127-144. 18p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Marketing+education%22">Marketing education</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br />*<searchLink fieldCode="DE" term="%22Educators%22">Educators</searchLink><br />*<searchLink fieldCode="DE" term="%22Instructional+systems+design%22">Instructional systems design</searchLink><br />*<searchLink fieldCode="DE" term="%22Curriculum+alignment%22">Curriculum alignment</searchLink><br />*<searchLink fieldCode="DE" term="%22Experiential+learning%22">Experiential learning</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the Kemp Instructional Model, and was continuously improved over a four-year cycle. The course concept entailed four distinguishing characteristics: an experiential-learning approach, a nontraditional class format, a practitioner orientation that focused on the use of social media in marketing, and the integration of a Learning Community (LC) that consisted of multiple participants with different professional perspectives and areas of expertise. Based on quantitative and qualitative evaluations collected over a four-year period from all members of the LC, the course was found to be highly successful in achieving all course objectives. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Marketing Education Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ehh&AN=96296071 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.2753/MER1052-8008240204 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 18 StartPage: 127 Subjects: – SubjectFull: Marketing education Type: general – SubjectFull: Social media Type: general – SubjectFull: Educators Type: general – SubjectFull: Instructional systems design Type: general – SubjectFull: Curriculum alignment Type: general – SubjectFull: Experiential learning Type: general Titles: – TitleFull: Developing a Social Media and Marketing Course. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Faulds, David J. – PersonEntity: Name: NameFull: Mangold, W. Glynn IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 07 Text: Summer2014 Type: published Y: 2014 Identifiers: – Type: issn-print Value: 10528008 Numbering: – Type: volume Value: 24 – Type: issue Value: 2 Titles: – TitleFull: Marketing Education Review Type: main |
| ResultId | 1 |
