Invoking the User from Data to Design.

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Title: Invoking the User from Data to Design.
Authors: Tempelman-Kluit, Nadaleen1 ntk2@nyu.edu, Pearce, Alexa2 alexap@umich.edu
Source: College & Research Libraries. Sep2014, Vol. 75 Issue 5, p616-640. 25p.
Subject Terms: *Information-seeking behavior, *Motivation (Psychology), *Academic libraries, User-centered system design, Library user research
Abstract: Personas, stemming from the field of user-centered design (UCD), are hypothetical users that represent the behaviors, goals, and values of actual users. This study describes the creation of personas in an academic library. With the goal of leveraging service-generated data, the authors coded a sample of chat reference transcripts, producing two numeric values for each. The transcripts were plotted on an X/Y graph where X represented the nature of the user's information need and Y represented the nature of the user's motivation. A k-means cluster analysis of the plotted points produced four clusters, which served as the personas' basis. [ABSTRACT FROM AUTHOR]
Copyright of College & Research Libraries is the property of American Library Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Education Research Complete
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Header DbId: ehh
DbLabel: Education Research Complete
An: 97864373
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Invoking the User from Data to Design.
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  Data: <searchLink fieldCode="AR" term="%22Tempelman-Kluit%2C+Nadaleen%22">Tempelman-Kluit, Nadaleen</searchLink><relatesTo>1</relatesTo><i> ntk2@nyu.edu</i><br /><searchLink fieldCode="AR" term="%22Pearce%2C+Alexa%22">Pearce, Alexa</searchLink><relatesTo>2</relatesTo><i> alexap@umich.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22College+%26+Research+Libraries%22">College & Research Libraries</searchLink>. Sep2014, Vol. 75 Issue 5, p616-640. 25p.
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  Data: *<searchLink fieldCode="DE" term="%22Information-seeking+behavior%22">Information-seeking behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Motivation+%28Psychology%29%22">Motivation (Psychology)</searchLink><br />*<searchLink fieldCode="DE" term="%22Academic+libraries%22">Academic libraries</searchLink><br /><searchLink fieldCode="DE" term="%22User-centered+system+design%22">User-centered system design</searchLink><br /><searchLink fieldCode="DE" term="%22Library+user+research%22">Library user research</searchLink>
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  Label: Abstract
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  Data: Personas, stemming from the field of user-centered design (UCD), are hypothetical users that represent the behaviors, goals, and values of actual users. This study describes the creation of personas in an academic library. With the goal of leveraging service-generated data, the authors coded a sample of chat reference transcripts, producing two numeric values for each. The transcripts were plotted on an X/Y graph where X represented the nature of the user's information need and Y represented the nature of the user's motivation. A k-means cluster analysis of the plotted points produced four clusters, which served as the personas' basis. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of College & Research Libraries is the property of American Library Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.5860/crl.75.5.616
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        Text: English
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        PageCount: 25
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      – SubjectFull: Information-seeking behavior
        Type: general
      – SubjectFull: Motivation (Psychology)
        Type: general
      – SubjectFull: Academic libraries
        Type: general
      – SubjectFull: User-centered system design
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      – SubjectFull: Library user research
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      – TitleFull: Invoking the User from Data to Design.
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              M: 09
              Text: Sep2014
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