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Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices.

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Bibliographic Details
Title: Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices.
Authors: Nowak, Glen J.1 gnowak@uga.edu, Gellin, Bruce G.2, MacDonald, Noni E.3, Butler, Robb4
Source: Vaccine. Aug2015, Vol. 33 Issue 34, p4204-4211. 8p.
Database: Environment Complete
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