APPLYING THE EXTENDED THEORY OF PLANNED BEHAVIOR MODEL IN STUDYING LUXURY FASHION PRODUCTS' PURCHASE INTENTION OF VIETNAMESE CONSUMERS.
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| Title: | APPLYING THE EXTENDED THEORY OF PLANNED BEHAVIOR MODEL IN STUDYING LUXURY FASHION PRODUCTS' PURCHASE INTENTION OF VIETNAMESE CONSUMERS. |
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| Alternate Title: | APLICAR LA TEORÍA EXTENDIDA DEL MODELO DE COMPORTAMIENTO PLANIFICADO AL ESTUDIAR LA INTENCIÓN DE COMPRA DE PRODUCTOS DE MODA DE LUJO DE LOS CONSUMIDORES VIETNAMITAS. APLICANDO A TEORIA ESTENDIDA DO MODELO DE COMPORTAMENTO PLANEJADO NO ESTUDO DA INTENÇÃO DE COMPRA DE PRODUTOS DE MODA DE LUXO DE CONSUMIDORES VIETNAMINOS. |
| Authors: | Vu Thi Hien1 hien.vt@tmu.edu.vn, Vu Huy Thong2 thongvh@neu.edu.vn, Tran Hai Yen1 yenth@tmu.edu.vn |
| Source: | Environmental & Social Management Journal / Revista de Gestão Social e Ambiental. 2024, Vol. 18 Issue 6, p1-28. 28p. |
| Database: | Environment Complete |
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