PURCHASE BEHAVIOR BY REGION IN DISTRIBUTOR CHANNEL IN COLOMBIA. - César Contreras-Velásquez, Julio; Vélez Saldarriaga, Gloria Liliana; Riaño-Garzon, Manuel; Londoño Arias, José Alban; Rodríguez-Díaz, Angelica-Maria; Isaac García-Navarro, Jorge; González Parias, Carlos Hernán (Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024)