THE ROLE OF MARKETING IN THE MANAGEMENT OF HEALTH SERVICES: THE CASE OF THE MADALENA CLINIC GROUP.
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| Title: | THE ROLE OF MARKETING IN THE MANAGEMENT OF HEALTH SERVICES: THE CASE OF THE MADALENA CLINIC GROUP. |
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| Alternate Title: | EL PAPEL DEL MARKETING EN LA GESTIÓN DE LOS SERVICIOS SANITARIOS: EL CASO DEL GRUPO CLÍNICO MADALENA. O PAPEL DO MARKETING NA GESTÃO DE SERVIÇOS DE SAÚDE: O CASO DO GRUPO DA CLÍNICA SANTA MADALENA. |
| Authors: | Morão, António1 p60237@ipluso.pt, Brito, Carlos2 cbrito@fep.up.pt, Nogueira, Sónia3 snogueira@upt.pt, Dias, Rui4 rui.dias@esce.ips.pt, Galvão, Rosa5 rosa.galvao@esce.ips.pt |
| Source: | Environmental & Social Management Journal / Revista de Gestão Social e Ambiental. 2024, Vol. 18 Issue 10, p1-41. 41p. |
| Database: | Environment Complete |
| ISSN: | 1981982X |
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| DOI: | 10.24857/rgsa.v18n10-120 |
