CASE STUDY BASED ON STRATEGIC ANALYSIS: PREPARATION FOR INDUSTRY 4.0 AND PROCESS IMPROVEMENT IN A THERMOPLASTIC COMPANY. - Nogueira Santos, Cleiviane Aparecida; Ferreira Pacheco, Dulcineves; Bentes Ferreira, Ananda Katharyne; Carneiro Gonçalves, Daniela; Lima de Menezes, Mauricio; Breval Santiago, Sandro (Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2025)