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Green choices and brand happiness: A recipe for brand evangelism.

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Title: Green choices and brand happiness: A recipe for brand evangelism.
Authors: Khandai, Sujata1 (AUTHOR) sujata.khandai@gmail.com, Kataria, Sonia2 (AUTHOR), Kohli, Harpuneet Singh1 (AUTHOR), Yadav, Renu3 (AUTHOR), Mathew, Jones4 (AUTHOR)
Source: Sustainable Development. Apr2025, Vol. 33 Issue 2, p2486-2501. 16p.
Database: Environment Complete
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Header DbId: eih
DbLabel: Environment Complete
An: 184199710
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PubType: Academic Journal
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  Data: Green choices and brand happiness: A recipe for brand evangelism.
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  Data: <searchLink fieldCode="JN" term="%22Sustainable+Development%22">Sustainable Development</searchLink>. Apr2025, Vol. 33 Issue 2, p2486-2501. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eih&AN=184199710
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        Value: 10.1002/sd.3237
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        Text: English
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              Text: Apr2025
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