Audience segmentation and climate change communication: conceptual and methodological considerations.
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| Title: | Audience segmentation and climate change communication: conceptual and methodological considerations. |
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| Authors: | Hine, Donald W1, Reser, Joseph P2, Morrison, Mark3, Phillips, Wendy J1, Nunn, Patrick4, Cooksey, Ray5 |
| Source: | WIREs: Climate Change. Jul2014, Vol. 5 Issue 4, p441-459. 19p. |
| Database: | Environment Complete |
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| ISSN: | 17577780 |
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| DOI: | 10.1002/wcc.279 |