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Audience segmentation and climate change communication: conceptual and methodological considerations.

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Bibliographic Details
Title: Audience segmentation and climate change communication: conceptual and methodological considerations.
Authors: Hine, Donald W1, Reser, Joseph P2, Morrison, Mark3, Phillips, Wendy J1, Nunn, Patrick4, Cooksey, Ray5
Source: WIREs: Climate Change. Jul2014, Vol. 5 Issue 4, p441-459. 19p.
Database: Environment Complete
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