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Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana.

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Title: Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana.
Authors: Bonsu, Samuel K.1 bonsu@schulich.yorku.ca, Belk, Russell W.2 mktrwb@business.utah.edu
Source: Journal of Consumer Research. Jun2003, Vol. 30 Issue 1, p41-55. 15p.
Subject Terms: *Consumer behavior, *Funerals, *Social aspects of death, *Crisis management, *Consumption (Economics), *Identity (Philosophical concept), *Ritualism & society, *Rites & ceremonies, Social aspects
Geographic Terms: Ghana
Abstract: Theory on identity negotiations posits that a person's identity-construction project ceases upon death. We tested this proposition using death-ritual consumption experiences of consumers in Asante, Ghana, West Africa. We found that bereaved Asante consumers engage in conspicuous ritual consumption in pursuit of newer social identities for their deceased and themselves and that funerals involve a reciprocal and continuing relationship between the living and the dead. In addition, we found that terror-management theory is limited in its relevance for non-Western contexts. We also detected limits to the ability to transform global capital into local capital. [ABSTRACT FROM AUTHOR]
Database: Energy & Power Source
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DbLabel: Energy & Power Source
An: 10165158
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana.
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  Data: <searchLink fieldCode="AR" term="%22Bonsu%2C+Samuel+K%2E%22">Bonsu, Samuel K.</searchLink><relatesTo>1</relatesTo><i> bonsu@schulich.yorku.ca</i><br /><searchLink fieldCode="AR" term="%22Belk%2C+Russell+W%2E%22">Belk, Russell W.</searchLink><relatesTo>2</relatesTo><i> mktrwb@business.utah.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Jun2003, Vol. 30 Issue 1, p41-55. 15p.
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  Data: *<searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Funerals%22">Funerals</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+aspects+of+death%22">Social aspects of death</searchLink><br />*<searchLink fieldCode="DE" term="%22Crisis+management%22">Crisis management</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumption+%28Economics%29%22">Consumption (Economics)</searchLink><br />*<searchLink fieldCode="DE" term="%22Identity+%28Philosophical+concept%29%22">Identity (Philosophical concept)</searchLink><br />*<searchLink fieldCode="DE" term="%22Ritualism+%26+society%22">Ritualism & society</searchLink><br />*<searchLink fieldCode="DE" term="%22Rites+%26+ceremonies%22">Rites & ceremonies</searchLink><br /><searchLink fieldCode="DE" term="%22Social+aspects%22">Social aspects</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Ghana%22">Ghana</searchLink>
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  Data: Theory on identity negotiations posits that a person's identity-construction project ceases upon death. We tested this proposition using death-ritual consumption experiences of consumers in Asante, Ghana, West Africa. We found that bereaved Asante consumers engage in conspicuous ritual consumption in pursuit of newer social identities for their deceased and themselves and that funerals involve a reciprocal and continuing relationship between the living and the dead. In addition, we found that terror-management theory is limited in its relevance for non-Western contexts. We also detected limits to the ability to transform global capital into local capital. [ABSTRACT FROM AUTHOR]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=10165158
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1086/374699
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      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 15
        StartPage: 41
    Subjects:
      – SubjectFull: Consumer behavior
        Type: general
      – SubjectFull: Funerals
        Type: general
      – SubjectFull: Social aspects of death
        Type: general
      – SubjectFull: Crisis management
        Type: general
      – SubjectFull: Consumption (Economics)
        Type: general
      – SubjectFull: Identity (Philosophical concept)
        Type: general
      – SubjectFull: Ritualism & society
        Type: general
      – SubjectFull: Rites & ceremonies
        Type: general
      – SubjectFull: Social aspects
        Type: general
      – SubjectFull: Ghana
        Type: general
    Titles:
      – TitleFull: Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana.
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            NameFull: Bonsu, Samuel K.
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            NameFull: Belk, Russell W.
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          Dates:
            – D: 01
              M: 06
              Text: Jun2003
              Type: published
              Y: 2003
          Identifiers:
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              Value: 00935301
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              Value: 30
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          Titles:
            – TitleFull: Journal of Consumer Research
              Type: main
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