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Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement.

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Title: Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement.
Authors: HAN, DAHEE1 dahee.han@mcgill.ca, DUHACHEK, ADAM2,3 aduhache@indiana.edu, AGRAWAL, NIDHI4 nidhia@nidhia.edu
Source: Journal of Consumer Research. Oct2016, Vol. 43 Issue 3, p429-447. 19p. 3 Diagrams, 4 Charts, 2 Graphs.
Subject Terms: *Psychological adaptation, *Self-efficacy, *Priming (Psychology), *Social perception, *Problem solving, *Medical communication, *Health education, *Persuasion (Psychology)
Abstract: Five experiments examine the nature of different coping strategies and their subsequent effects on the effectiveness of health messages. We theorize that the two strategies of problem-focused versus emotion-focused coping are systematically associated with distinct construal levels (lower vs. higher), and thus messages cast at different levels of construal are differentially effective when a particular coping strategy is being activated. Specifically, we demonstrate that consumers primed with problem-focused strategies are more persuaded by messages presented at lower levels of construal, whereas consumers primed with emotionfocused strategies are more persuaded by messages presented at higher levels of construal. In addition, we posit that matching with each different type of coping strategy (problem-focused vs. emotion-focused coping) is driven by distinct types of efficacy processes. In particular, we demonstrate that the effects of a match with problem-focused coping are driven by self-efficacy, and the effects of a match with emotion-focused coping are driven by response efficacy. These findings make a significant contribution by building bridges between three theoretical traditions: coping, construal level, and efficacy in the context of health messaging. [ABSTRACT FROM AUTHOR]
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  Data: Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement.
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  Data: <searchLink fieldCode="AR" term="%22HAN%2C+DAHEE%22">HAN, DAHEE</searchLink><relatesTo>1</relatesTo><i> dahee.han@mcgill.ca</i><br /><searchLink fieldCode="AR" term="%22DUHACHEK%2C+ADAM%22">DUHACHEK, ADAM</searchLink><relatesTo>2,3</relatesTo><i> aduhache@indiana.edu</i><br /><searchLink fieldCode="AR" term="%22AGRAWAL%2C+NIDHI%22">AGRAWAL, NIDHI</searchLink><relatesTo>4</relatesTo><i> nidhia@nidhia.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Oct2016, Vol. 43 Issue 3, p429-447. 19p. 3 Diagrams, 4 Charts, 2 Graphs.
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  Data: *<searchLink fieldCode="DE" term="%22Psychological+adaptation%22">Psychological adaptation</searchLink><br />*<searchLink fieldCode="DE" term="%22Self-efficacy%22">Self-efficacy</searchLink><br />*<searchLink fieldCode="DE" term="%22Priming+%28Psychology%29%22">Priming (Psychology)</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+perception%22">Social perception</searchLink><br />*<searchLink fieldCode="DE" term="%22Problem+solving%22">Problem solving</searchLink><br />*<searchLink fieldCode="DE" term="%22Medical+communication%22">Medical communication</searchLink><br />*<searchLink fieldCode="DE" term="%22Health+education%22">Health education</searchLink><br />*<searchLink fieldCode="DE" term="%22Persuasion+%28Psychology%29%22">Persuasion (Psychology)</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: Five experiments examine the nature of different coping strategies and their subsequent effects on the effectiveness of health messages. We theorize that the two strategies of problem-focused versus emotion-focused coping are systematically associated with distinct construal levels (lower vs. higher), and thus messages cast at different levels of construal are differentially effective when a particular coping strategy is being activated. Specifically, we demonstrate that consumers primed with problem-focused strategies are more persuaded by messages presented at lower levels of construal, whereas consumers primed with emotionfocused strategies are more persuaded by messages presented at higher levels of construal. In addition, we posit that matching with each different type of coping strategy (problem-focused vs. emotion-focused coping) is driven by distinct types of efficacy processes. In particular, we demonstrate that the effects of a match with problem-focused coping are driven by self-efficacy, and the effects of a match with emotion-focused coping are driven by response efficacy. These findings make a significant contribution by building bridges between three theoretical traditions: coping, construal level, and efficacy in the context of health messaging. [ABSTRACT FROM AUTHOR]
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        Value: 10.1093/jcr/ucw036
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        Text: English
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        Type: general
      – SubjectFull: Self-efficacy
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      – SubjectFull: Priming (Psychology)
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      – SubjectFull: Social perception
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      – SubjectFull: Problem solving
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      – SubjectFull: Medical communication
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      – SubjectFull: Health education
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      – SubjectFull: Persuasion (Psychology)
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      – TitleFull: Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement.
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            – D: 01
              M: 10
              Text: Oct2016
              Type: published
              Y: 2016
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            – TitleFull: Journal of Consumer Research
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