When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal.
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| Title: | When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal. |
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| Authors: | SIMPSON, BONNIE1 bonnie.simpson@uwo.ca, WHITE, KATHERINE2 katherine.white@sauder.ubc.ca, LARAN, JULIANO3 laran@miami.edu |
| Source: | Journal of Consumer Research. Apr2018, Vol. 44 Issue 6, p1257-1273. 17p. 3 Color Photographs, 8 Graphs. |
| Subject Terms: | *Social perception, *Charitable giving, *Recognition (Philosophy), *Agent (Philosophy), *Publicity, *Ethics, Social aspects |
| Abstract: | This research examines the effectiveness of public recognition in encouraging charitable giving, demonstrating that public recognition can sometimes decrease donations. While previous work has largely shown that making donations visible to others can motivate donors, the present research shows that the effectiveness of public recognition depends on whether potential donors are under an independent (i.e., separate from others) or interdependent (i.e., connected with others) self-construal. Across seven experimental studies, an independent self-construal decreases donation intentions and amounts when the donor will receive public recognition compared to when the donation will remain private. This effect is driven by the activation of an agentic motive, wherein independents are motivated to make decisions that are guided by their own goals and self-interests, rather than being influenced by the opinions and expectations of others. This research contributes to the understanding of the nuanced roles of both public recognition and self-construal in predicting donation behavior. [ABSTRACT FROM AUTHOR] |
| Database: | Energy & Power Source |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: enr DbLabel: Energy & Power Source An: 128637151 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22SIMPSON%2C+BONNIE%22">SIMPSON, BONNIE</searchLink><relatesTo>1</relatesTo><i> bonnie.simpson@uwo.ca</i><br /><searchLink fieldCode="AR" term="%22WHITE%2C+KATHERINE%22">WHITE, KATHERINE</searchLink><relatesTo>2</relatesTo><i> katherine.white@sauder.ubc.ca</i><br /><searchLink fieldCode="AR" term="%22LARAN%2C+JULIANO%22">LARAN, JULIANO</searchLink><relatesTo>3</relatesTo><i> laran@miami.edu</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Apr2018, Vol. 44 Issue 6, p1257-1273. 17p. 3 Color Photographs, 8 Graphs. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Social+perception%22">Social perception</searchLink><br />*<searchLink fieldCode="DE" term="%22Charitable+giving%22">Charitable giving</searchLink><br />*<searchLink fieldCode="DE" term="%22Recognition+%28Philosophy%29%22">Recognition (Philosophy)</searchLink><br />*<searchLink fieldCode="DE" term="%22Agent+%28Philosophy%29%22">Agent (Philosophy)</searchLink><br />*<searchLink fieldCode="DE" term="%22Publicity%22">Publicity</searchLink><br />*<searchLink fieldCode="DE" term="%22Ethics%22">Ethics</searchLink><br /><searchLink fieldCode="DE" term="%22Social+aspects%22">Social aspects</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This research examines the effectiveness of public recognition in encouraging charitable giving, demonstrating that public recognition can sometimes decrease donations. While previous work has largely shown that making donations visible to others can motivate donors, the present research shows that the effectiveness of public recognition depends on whether potential donors are under an independent (i.e., separate from others) or interdependent (i.e., connected with others) self-construal. Across seven experimental studies, an independent self-construal decreases donation intentions and amounts when the donor will receive public recognition compared to when the donation will remain private. This effect is driven by the activation of an agentic motive, wherein independents are motivated to make decisions that are guided by their own goals and self-interests, rather than being influenced by the opinions and expectations of others. This research contributes to the understanding of the nuanced roles of both public recognition and self-construal in predicting donation behavior. [ABSTRACT FROM AUTHOR] |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=128637151 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1093/jcr/ucx101 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 17 StartPage: 1257 Subjects: – SubjectFull: Social perception Type: general – SubjectFull: Charitable giving Type: general – SubjectFull: Recognition (Philosophy) Type: general – SubjectFull: Agent (Philosophy) Type: general – SubjectFull: Publicity Type: general – SubjectFull: Ethics Type: general – SubjectFull: Social aspects Type: general Titles: – TitleFull: When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: SIMPSON, BONNIE – PersonEntity: Name: NameFull: WHITE, KATHERINE – PersonEntity: Name: NameFull: LARAN, JULIANO IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 04 Text: Apr2018 Type: published Y: 2018 Identifiers: – Type: issn-print Value: 00935301 Numbering: – Type: volume Value: 44 – Type: issue Value: 6 Titles: – TitleFull: Journal of Consumer Research Type: main |
| ResultId | 1 |
