Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior.
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| Title: | Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior. |
|---|---|
| Authors: | Harding, R Dustin1 (AUTHOR) dharding@uvu.edu, Hildebrand, Diogo2 (AUTHOR), Kramer, Thomas3 (AUTHOR), Lasaleta, Jannine D4 (AUTHOR) |
| Source: | Journal of Consumer Research. Jun2019, Vol. 46 Issue 1, p140-158. 19p. 1 Diagram, 1 Chart, 2 Graphs. |
| Subject Terms: | *Consumer behavior, *Consumer expertise, *Consumption (Economics), *Commercial products, *Learning, *Lease & rental services, *Social comparison |
| Abstract: | Consumers can obtain skill-based products through a variety of acquisition modes, such as purchase or rental. Despite the rise of nonpurchase acquisition modes, surprisingly little research has explored the effects of differential acquisition modes on consumer behavior. This research begins to fill this gap in the literature by examining the effect of acquisition mode on the expected time necessary to master newly adopted skill-based products and the downstream consequences for consumers and marketers. Results of four experiments and a field study show that purchasing, versus renting, products requiring skill-based learning increases the amount of time consumers expect to be required to master them. Further, the differences in speed of product mastery, in turn, impact subsequent consumer behavior via differential levels of product use commitment. [ABSTRACT FROM AUTHOR] |
| Database: | Energy & Power Source |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: enr DbLabel: Energy & Power Source An: 136422107 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Harding%2C+R+Dustin%22">Harding, R Dustin</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> dharding@uvu.edu</i><br /><searchLink fieldCode="AR" term="%22Hildebrand%2C+Diogo%22">Hildebrand, Diogo</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kramer%2C+Thomas%22">Kramer, Thomas</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lasaleta%2C+Jannine+D%22">Lasaleta, Jannine D</searchLink><relatesTo>4</relatesTo> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Jun2019, Vol. 46 Issue 1, p140-158. 19p. 1 Diagram, 1 Chart, 2 Graphs. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+expertise%22">Consumer expertise</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumption+%28Economics%29%22">Consumption (Economics)</searchLink><br />*<searchLink fieldCode="DE" term="%22Commercial+products%22">Commercial products</searchLink><br />*<searchLink fieldCode="DE" term="%22Learning%22">Learning</searchLink><br />*<searchLink fieldCode="DE" term="%22Lease+%26+rental+services%22">Lease & rental services</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+comparison%22">Social comparison</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Consumers can obtain skill-based products through a variety of acquisition modes, such as purchase or rental. Despite the rise of nonpurchase acquisition modes, surprisingly little research has explored the effects of differential acquisition modes on consumer behavior. This research begins to fill this gap in the literature by examining the effect of acquisition mode on the expected time necessary to master newly adopted skill-based products and the downstream consequences for consumers and marketers. Results of four experiments and a field study show that purchasing, versus renting, products requiring skill-based learning increases the amount of time consumers expect to be required to master them. Further, the differences in speed of product mastery, in turn, impact subsequent consumer behavior via differential levels of product use commitment. [ABSTRACT FROM AUTHOR] |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=136422107 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1093/jcr/ucy063 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 19 StartPage: 140 Subjects: – SubjectFull: Consumer behavior Type: general – SubjectFull: Consumer expertise Type: general – SubjectFull: Consumption (Economics) Type: general – SubjectFull: Commercial products Type: general – SubjectFull: Learning Type: general – SubjectFull: Lease & rental services Type: general – SubjectFull: Social comparison Type: general Titles: – TitleFull: Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Harding, R Dustin – PersonEntity: Name: NameFull: Hildebrand, Diogo – PersonEntity: Name: NameFull: Kramer, Thomas – PersonEntity: Name: NameFull: Lasaleta, Jannine D IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Jun2019 Type: published Y: 2019 Identifiers: – Type: issn-print Value: 00935301 Numbering: – Type: volume Value: 46 – Type: issue Value: 1 Titles: – TitleFull: Journal of Consumer Research Type: main |
| ResultId | 1 |
