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Social-Jetlagged Consumers and Decreased Conspicuous Consumption.

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Title: Social-Jetlagged Consumers and Decreased Conspicuous Consumption.
Authors: Yin, Yunlu (AUTHOR), Huang, Zhongqiang (Tak) (AUTHOR) takhuang@hku.hk
Source: Journal of Consumer Research. Dec2022, Vol. 49 Issue 4, p616-633. 18p. 2 Charts, 4 Graphs.
Subject Terms: *Conspicuous consumption, *Consumer behavior, *Social interaction, *Social influence, *Drowsiness, *Time, *Internet searching, *Brand name products
Reviews & Products: Google (Web resource), Facebook (Web resource)
Abstract: People's schedules are jointly determined by their biological clock and social clock. However, their social clock often deviates from the biological clock (e.g. having to get up earlier than one's natural wake-up time for work or study, having to stay up to work night shifts or meet a project deadline)—a phenomenon known as "social jetlag." How does social jetlag impact consumer behavior? Using field data and experiments, we show that social jetlag decreases conspicuous consumption because consumers experiencing social jetlag are less interested in social interaction. This effect is weakened when social interaction occurs among familiar others rather than strangers, when conspicuous consumption does not draw social attention, and when consumers expect to use a luxury product in a private setting. [ABSTRACT FROM AUTHOR]
Database: Energy & Power Source
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Header DbId: enr
DbLabel: Energy & Power Source
An: 160263141
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Social-Jetlagged Consumers and Decreased Conspicuous Consumption.
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  Data: <searchLink fieldCode="AR" term="%22Yin%2C+Yunlu%22">Yin, Yunlu</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Huang%2C+Zhongqiang+%28Tak%29%22">Huang, Zhongqiang (Tak)</searchLink> (AUTHOR)<i> takhuang@hku.hk</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Dec2022, Vol. 49 Issue 4, p616-633. 18p. 2 Charts, 4 Graphs.
– Name: Subject
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  Data: *<searchLink fieldCode="DE" term="%22Conspicuous+consumption%22">Conspicuous consumption</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+interaction%22">Social interaction</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+influence%22">Social influence</searchLink><br />*<searchLink fieldCode="DE" term="%22Drowsiness%22">Drowsiness</searchLink><br />*<searchLink fieldCode="DE" term="%22Time%22">Time</searchLink><br />*<searchLink fieldCode="DE" term="%22Internet+searching%22">Internet searching</searchLink><br />*<searchLink fieldCode="DE" term="%22Brand+name+products%22">Brand name products</searchLink>
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  Label: Reviews & Products
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  Data: <searchLink fieldCode="PS" term="%22Google+%28Web+resource%29%22">Google (Web resource)</searchLink><br /><searchLink fieldCode="PS" term="%22Facebook+%28Web+resource%29%22">Facebook (Web resource)</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: People's schedules are jointly determined by their biological clock and social clock. However, their social clock often deviates from the biological clock (e.g. having to get up earlier than one's natural wake-up time for work or study, having to stay up to work night shifts or meet a project deadline)—a phenomenon known as "social jetlag." How does social jetlag impact consumer behavior? Using field data and experiments, we show that social jetlag decreases conspicuous consumption because consumers experiencing social jetlag are less interested in social interaction. This effect is weakened when social interaction occurs among familiar others rather than strangers, when conspicuous consumption does not draw social attention, and when consumers expect to use a luxury product in a private setting. [ABSTRACT FROM AUTHOR]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=160263141
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1093/jcr/ucac002
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 18
        StartPage: 616
    Subjects:
      – SubjectFull: Conspicuous consumption
        Type: general
      – SubjectFull: Consumer behavior
        Type: general
      – SubjectFull: Social interaction
        Type: general
      – SubjectFull: Social influence
        Type: general
      – SubjectFull: Drowsiness
        Type: general
      – SubjectFull: Time
        Type: general
      – SubjectFull: Internet searching
        Type: general
      – SubjectFull: Brand name products
        Type: general
      – SubjectFull: Google (Web resource)
        Type: general
      – SubjectFull: Facebook (Web resource)
        Type: general
    Titles:
      – TitleFull: Social-Jetlagged Consumers and Decreased Conspicuous Consumption.
        Type: main
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          Name:
            NameFull: Yin, Yunlu
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          Name:
            NameFull: Huang, Zhongqiang (Tak)
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          Dates:
            – D: 01
              M: 12
              Text: Dec2022
              Type: published
              Y: 2022
          Identifiers:
            – Type: issn-print
              Value: 00935301
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              Value: 49
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of Consumer Research
              Type: main
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