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Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion.

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Title: Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion.
Authors: Ur Rahman, Saleem1 (AUTHOR) saleem.rahman@uva.fi, Chwialkowska, Agnieszka2 (AUTHOR), Hussain, Nazim3 (AUTHOR), Bhatti, Waheed Akbar4 (AUTHOR), Luomala, Harri1 (AUTHOR)
Source: Environment, Development & Sustainability. Feb2023, Vol. 25 Issue 2, p997-1016. 20p.
Subject Terms: *Sustainable consumption, *Consumers, *Consumption (Economics), *Value orientations, *Cultural values
Abstract: Firms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, firms need to revisit their marketing and promotion strategies. This study defines and conceptualizes horizontal/vertical individualism–collectivism (H/V I-C) cultural value orientations as antecedents of sustainable consumption. Drawing on H/V I-C value orientations, this study attempts to build a sustainable consumption model to better understand how horizontal/vertical individualism–collectivism cultural values are reflected in consumers' sustainable consumption motives and how they can be translated into persuasive advertising appeals tailored to specific cultural segments. This study contributes to provide new theoretical and managerial insights into understanding culturally relevant sustainable consumption motives and to establish appropriate strategies of sustainable consumption promotion in cross-cultural contexts. Most importantly, this study provides implications to companies for balancing more carefully their growth goals with the need to pursue sustainability across different cultures. [ABSTRACT FROM AUTHOR]
Database: Energy & Power Source
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Header DbId: enr
DbLabel: Energy & Power Source
An: 161549390
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion.
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  Data: <searchLink fieldCode="AR" term="%22Ur+Rahman%2C+Saleem%22">Ur Rahman, Saleem</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> saleem.rahman@uva.fi</i><br /><searchLink fieldCode="AR" term="%22Chwialkowska%2C+Agnieszka%22">Chwialkowska, Agnieszka</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hussain%2C+Nazim%22">Hussain, Nazim</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Bhatti%2C+Waheed+Akbar%22">Bhatti, Waheed Akbar</searchLink><relatesTo>4</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Luomala%2C+Harri%22">Luomala, Harri</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Environment%2C+Development+%26+Sustainability%22">Environment, Development & Sustainability</searchLink>. Feb2023, Vol. 25 Issue 2, p997-1016. 20p.
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  Data: *<searchLink fieldCode="DE" term="%22Sustainable+consumption%22">Sustainable consumption</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumption+%28Economics%29%22">Consumption (Economics)</searchLink><br />*<searchLink fieldCode="DE" term="%22Value+orientations%22">Value orientations</searchLink><br />*<searchLink fieldCode="DE" term="%22Cultural+values%22">Cultural values</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Firms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, firms need to revisit their marketing and promotion strategies. This study defines and conceptualizes horizontal/vertical individualism–collectivism (H/V I-C) cultural value orientations as antecedents of sustainable consumption. Drawing on H/V I-C value orientations, this study attempts to build a sustainable consumption model to better understand how horizontal/vertical individualism–collectivism cultural values are reflected in consumers' sustainable consumption motives and how they can be translated into persuasive advertising appeals tailored to specific cultural segments. This study contributes to provide new theoretical and managerial insights into understanding culturally relevant sustainable consumption motives and to establish appropriate strategies of sustainable consumption promotion in cross-cultural contexts. Most importantly, this study provides implications to companies for balancing more carefully their growth goals with the need to pursue sustainability across different cultures. [ABSTRACT FROM AUTHOR]
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1007/s10668-021-02059-8
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 997
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      – SubjectFull: Sustainable consumption
        Type: general
      – SubjectFull: Consumers
        Type: general
      – SubjectFull: Consumption (Economics)
        Type: general
      – SubjectFull: Value orientations
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      – SubjectFull: Cultural values
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      – TitleFull: Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion.
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            NameFull: Bhatti, Waheed Akbar
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            NameFull: Luomala, Harri
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            – D: 01
              M: 02
              Text: Feb2023
              Type: published
              Y: 2023
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            – TitleFull: Environment, Development & Sustainability
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