APA (7th ed.) Citation

Buechel, E. C., & Li, R. (2023). Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise. Journal of Consumer Research, 49(6), 987. https://doi.org/10.1093/jcr/ucac039

Chicago Style (17th ed.) Citation

Buechel, Eva C., and Ruoou Li. "Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise." Journal of Consumer Research 49, no. 6 (2023): 987. https://doi.org/10.1093/jcr/ucac039.

MLA (9th ed.) Citation

Buechel, Eva C., and Ruoou Li. "Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise." Journal of Consumer Research, vol. 49, no. 6, 2023, p. 987, https://doi.org/10.1093/jcr/ucac039.