View in EDS HTML Full Text PDF Full Text

More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance.

Saved in:
Bibliographic Details
Title: More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance.
Authors: Drenten, Jenna (AUTHOR) jdrenten@luc.edu, Harrison, Robert L (AUTHOR), Pendarvis, Nicholas J (AUTHOR)
Source: Journal of Consumer Research. Jun2023, Vol. 50 Issue 1, p2-24. 23p. 1 Color Photograph, 1 Diagram, 3 Charts.
Subject Terms: *Video game culture, *Gender inequality, *Tokenism, *Male domination (Social structure), *Consumer culture
Abstract: How do exclusionary boundaries persist in consumption subcultures amid increased progress, representation, and inclusion? In video gaming, women have come to represent nearly half of the market; yet, this is a limited indicator of gender-based progress. A culture of masculine dominance persists. Extending previous research on boundary work, the authors employ a cultural perspective of tokenism to examine how gendered boundaries in consumption subcultures persist despite efforts to transform or even eradicate them. This qualitative study draws on interviews with 23 gamers who identify as women (ages 19–29 years), coupled with data from social media platforms, news media, and industry reports. Empirical findings capture the recursive process of maladaptive boundary crossing : how women's efforts to subvert gendered boundaries at the micro level (e.g. through response enactments) get churned through the structuring tokenistic mechanics of boundary work at the meso level and result in the inadvertent cultural persistence of masculine dominance. The analysis offers a conceptual framework that explains how micro–meso level dynamics perpetuate and conceal inequity in consumption subcultures. Implications address the precarious promise of progress and the cultural legacy of tokenism in the marketplace with particular relevance to broader systems of domination. [ABSTRACT FROM AUTHOR]
Database: Energy & Power Source
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: enr
DbLabel: Energy & Power Source
An: 163826828
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Drenten%2C+Jenna%22">Drenten, Jenna</searchLink> (AUTHOR)<i> jdrenten@luc.edu</i><br /><searchLink fieldCode="AR" term="%22Harrison%2C+Robert+L%22">Harrison, Robert L</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Pendarvis%2C+Nicholas+J%22">Pendarvis, Nicholas J</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Jun2023, Vol. 50 Issue 1, p2-24. 23p. 1 Color Photograph, 1 Diagram, 3 Charts.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Video+game+culture%22">Video game culture</searchLink><br />*<searchLink fieldCode="DE" term="%22Gender+inequality%22">Gender inequality</searchLink><br />*<searchLink fieldCode="DE" term="%22Tokenism%22">Tokenism</searchLink><br />*<searchLink fieldCode="DE" term="%22Male+domination+%28Social+structure%29%22">Male domination (Social structure)</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+culture%22">Consumer culture</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: How do exclusionary boundaries persist in consumption subcultures amid increased progress, representation, and inclusion? In video gaming, women have come to represent nearly half of the market; yet, this is a limited indicator of gender-based progress. A culture of masculine dominance persists. Extending previous research on boundary work, the authors employ a cultural perspective of tokenism to examine how gendered boundaries in consumption subcultures persist despite efforts to transform or even eradicate them. This qualitative study draws on interviews with 23 gamers who identify as women (ages 19–29 years), coupled with data from social media platforms, news media, and industry reports. Empirical findings capture the recursive process of maladaptive boundary crossing : how women's efforts to subvert gendered boundaries at the micro level (e.g. through response enactments) get churned through the structuring tokenistic mechanics of boundary work at the meso level and result in the inadvertent cultural persistence of masculine dominance. The analysis offers a conceptual framework that explains how micro–meso level dynamics perpetuate and conceal inequity in consumption subcultures. Implications address the precarious promise of progress and the cultural legacy of tokenism in the marketplace with particular relevance to broader systems of domination. [ABSTRACT FROM AUTHOR]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=163826828
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1093/jcr/ucac046
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 23
        StartPage: 2
    Subjects:
      – SubjectFull: Video game culture
        Type: general
      – SubjectFull: Gender inequality
        Type: general
      – SubjectFull: Tokenism
        Type: general
      – SubjectFull: Male domination (Social structure)
        Type: general
      – SubjectFull: Consumer culture
        Type: general
    Titles:
      – TitleFull: More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Drenten, Jenna
      – PersonEntity:
          Name:
            NameFull: Harrison, Robert L
      – PersonEntity:
          Name:
            NameFull: Pendarvis, Nicholas J
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 06
              Text: Jun2023
              Type: published
              Y: 2023
          Identifiers:
            – Type: issn-print
              Value: 00935301
          Numbering:
            – Type: volume
              Value: 50
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Consumer Research
              Type: main
ResultId 1