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Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste.

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Title: Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste.
Authors: Lin, Arjen van (AUTHOR) avanlin@uvt.nl, Aydinli, Aylin (AUTHOR), Bertini, Marco (AUTHOR), Herpen, Erica van (AUTHOR), Schuckmann, Julia von (AUTHOR)
Source: Journal of Consumer Research. Dec2023, Vol. 50 Issue 4, p663-682. 20p.
Subject Terms: *Pricing, *Food waste, *Sales promotion, *Households, *Retail industry, *Food prices, *Marketing research
Company/Entity: Albert Heijn BV
Abstract: Retailer price promotions, and in particular multi-unit deals such as the ubiquitous "buy one, get one," are often criticized as a cause of food waste, presumably because they lure households into buying more than they can realistically consume. In this research, the authors combine field data and experiments to provide the first systematic test of this claim. The field data, which span eight frequently purchased perishable foods, show no evidence of a positive relationship between single-unit or multi-unit price promotions and food waste. In fact, households that took advantage of a multi-unit deal reported wasting less than did households paying regular prices (RPs), but only when the quantity purchased was larger than usual. Given this result, and that households also reported consuming and freezing more, the authors hypothesize that promotion-induced overbuying triggers a concern for food waste that encourages waste prevention. One experiment finds support for this mechanism. A second experiment shows that the effect on food waste concerns is moderated by perishability and versatility but unaffected by convenience and healthiness. Overall, then, this research invites regulators and other professionals to rethink their stance on price promotions and work with retailers to design smart campaigns that motivate waste awareness and management. [ABSTRACT FROM AUTHOR]
Database: Energy & Power Source
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DbLabel: Energy & Power Source
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  Data: Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste.
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  Data: Retailer price promotions, and in particular multi-unit deals such as the ubiquitous "buy one, get one," are often criticized as a cause of food waste, presumably because they lure households into buying more than they can realistically consume. In this research, the authors combine field data and experiments to provide the first systematic test of this claim. The field data, which span eight frequently purchased perishable foods, show no evidence of a positive relationship between single-unit or multi-unit price promotions and food waste. In fact, households that took advantage of a multi-unit deal reported wasting less than did households paying regular prices (RPs), but only when the quantity purchased was larger than usual. Given this result, and that households also reported consuming and freezing more, the authors hypothesize that promotion-induced overbuying triggers a concern for food waste that encourages waste prevention. One experiment finds support for this mechanism. A second experiment shows that the effect on food waste concerns is moderated by perishability and versatility but unaffected by convenience and healthiness. Overall, then, this research invites regulators and other professionals to rethink their stance on price promotions and work with retailers to design smart campaigns that motivate waste awareness and management. [ABSTRACT FROM AUTHOR]
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1093/jcr/ucad018
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 663
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      – SubjectFull: Pricing
        Type: general
      – SubjectFull: Food waste
        Type: general
      – SubjectFull: Sales promotion
        Type: general
      – SubjectFull: Households
        Type: general
      – SubjectFull: Retail industry
        Type: general
      – SubjectFull: Food prices
        Type: general
      – SubjectFull: Marketing research
        Type: general
      – SubjectFull: Albert Heijn BV
        Type: general
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      – TitleFull: Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste.
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            NameFull: Lin, Arjen van
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            NameFull: Bertini, Marco
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            NameFull: Herpen, Erica van
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            – D: 01
              M: 12
              Text: Dec2023
              Type: published
              Y: 2023
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