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Assessing psychological factors on farmers' intention to apply organic manure: an application of extended theory of planned behavior.

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Title: Assessing psychological factors on farmers' intention to apply organic manure: an application of extended theory of planned behavior.
Authors: Li, Jing1 (AUTHOR) 20220183@njupt.edu.cn, Jiang, Rui2 (AUTHOR), Tang, Xueyu2 (AUTHOR)
Source: Environment, Development & Sustainability. Jan2024, Vol. 26 Issue 1, p2467-2491. 25p.
Subject Terms: *Planned behavior theory, *Psychological factors, *Psychological tests, *Sustainable agriculture, *Moral norms, *Manures
Abstract: Different from the previous studies on social and economic impacts, this study focused on the assessment of psychological factors on farmers' application of organic manure. We explored the psychological evaluation based on the extended theory of planned behavior (TPB), which consists of attitude (AT), perceived behavior control (PBC), subjective norm, moral norm (MN), environmental risk perception (ERP), and perceived policy effectiveness (PPE). Further, we explored the moderating effects of PPE. We studied 235 tea growers in China to verify the model and analyzed the psychological factors in their decisions regarding organic manure application. The results showed that by incorporating psychological factors, such as MN, ERP, and PPE, the extended TPB's ability to explain farmers' intention to apply organic manure increased by 6%. The results also confirmed that psychological factors (ERP, PPE, AT, PBC, and MN) positively influenced farmers' inclination to use organic manure. Finally, PPE was found to have a negative mediating effect on attitude and intention. Given the influence of these psychological factors (PBC, ERP, and PPE), we discovered that increasing the policy publicity, raising the policy subsidy, and promoting the popularization of sustainable agriculture and environmental awareness, are essential to encourage farmers' utilization of organic manure. [ABSTRACT FROM AUTHOR]
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  Data: Assessing psychological factors on farmers' intention to apply organic manure: an application of extended theory of planned behavior.
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  Data: <searchLink fieldCode="AR" term="%22Li%2C+Jing%22">Li, Jing</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> 20220183@njupt.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Jiang%2C+Rui%22">Jiang, Rui</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Tang%2C+Xueyu%22">Tang, Xueyu</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Environment%2C+Development+%26+Sustainability%22">Environment, Development & Sustainability</searchLink>. Jan2024, Vol. 26 Issue 1, p2467-2491. 25p.
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  Data: *<searchLink fieldCode="DE" term="%22Planned+behavior+theory%22">Planned behavior theory</searchLink><br />*<searchLink fieldCode="DE" term="%22Psychological+factors%22">Psychological factors</searchLink><br />*<searchLink fieldCode="DE" term="%22Psychological+tests%22">Psychological tests</searchLink><br />*<searchLink fieldCode="DE" term="%22Sustainable+agriculture%22">Sustainable agriculture</searchLink><br />*<searchLink fieldCode="DE" term="%22Moral+norms%22">Moral norms</searchLink><br />*<searchLink fieldCode="DE" term="%22Manures%22">Manures</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Different from the previous studies on social and economic impacts, this study focused on the assessment of psychological factors on farmers' application of organic manure. We explored the psychological evaluation based on the extended theory of planned behavior (TPB), which consists of attitude (AT), perceived behavior control (PBC), subjective norm, moral norm (MN), environmental risk perception (ERP), and perceived policy effectiveness (PPE). Further, we explored the moderating effects of PPE. We studied 235 tea growers in China to verify the model and analyzed the psychological factors in their decisions regarding organic manure application. The results showed that by incorporating psychological factors, such as MN, ERP, and PPE, the extended TPB's ability to explain farmers' intention to apply organic manure increased by 6%. The results also confirmed that psychological factors (ERP, PPE, AT, PBC, and MN) positively influenced farmers' inclination to use organic manure. Finally, PPE was found to have a negative mediating effect on attitude and intention. Given the influence of these psychological factors (PBC, ERP, and PPE), we discovered that increasing the policy publicity, raising the policy subsidy, and promoting the popularization of sustainable agriculture and environmental awareness, are essential to encourage farmers' utilization of organic manure. [ABSTRACT FROM AUTHOR]
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      – Type: doi
        Value: 10.1007/s10668-022-02829-y
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      – Code: eng
        Text: English
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        Type: general
      – SubjectFull: Psychological factors
        Type: general
      – SubjectFull: Psychological tests
        Type: general
      – SubjectFull: Sustainable agriculture
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      – SubjectFull: Moral norms
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      – SubjectFull: Manures
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      – TitleFull: Assessing psychological factors on farmers' intention to apply organic manure: an application of extended theory of planned behavior.
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              Text: Jan2024
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              Y: 2024
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