Conspiracy Beliefs and Consumption: The Role of Scientific Literacy.

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Title: Conspiracy Beliefs and Consumption: The Role of Scientific Literacy.
Authors: Allred, Nathan (AUTHOR) nathan.allred@ttu.edu, Bolton, Lisa E (AUTHOR)
Source: Journal of Consumer Research. Dec2024, Vol. 51 Issue 4, p656-678. 23p.
Subject Terms: *Scientific literacy, *Conspiracy theories, *Public health, *Consumers, *COVID-19, *Climate change, *Transgenic organisms
Abstract: Conspiracy theories pose risks to consumers, businesses, and society. The present research investigates the role of scientific literacy in a variety of conspiracy beliefs with implications for consumer well-being and sustainability (e.g. regarding coronavirus disease 2019 [COVID-19], genetically modified organisms, and climate change). In contrast to the mixed effects of education in prior work, we find that scientific literacy undermines conspiracy beliefs and, in turn, conspiracy-related behaviors. This finding is explained by people's ability to use two dimensions of scientific literacy—scientific knowledge and reasoning—to accurately assess conspiracy evidence. For robustness, we assess scientific literacy through both measurement and manipulation (i.e. interventions), identify two moderators (evidence strength and narration) that attenuate the effect, and further validate our theorizing using national and international datasets (regarding COVID-19 vaccination and Google search, respectively). We discuss the implications of our findings for consumers, companies, nonprofit organizations, and governments. [ABSTRACT FROM AUTHOR]
Database: Energy & Power Source
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  Label: Title
  Group: Ti
  Data: Conspiracy Beliefs and Consumption: The Role of Scientific Literacy.
– Name: Author
  Label: Authors
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  Data: <searchLink fieldCode="AR" term="%22Allred%2C+Nathan%22">Allred, Nathan</searchLink> (AUTHOR)<i> nathan.allred@ttu.edu</i><br /><searchLink fieldCode="AR" term="%22Bolton%2C+Lisa+E%22">Bolton, Lisa E</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Dec2024, Vol. 51 Issue 4, p656-678. 23p.
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  Data: *<searchLink fieldCode="DE" term="%22Scientific+literacy%22">Scientific literacy</searchLink><br />*<searchLink fieldCode="DE" term="%22Conspiracy+theories%22">Conspiracy theories</searchLink><br />*<searchLink fieldCode="DE" term="%22Public+health%22">Public health</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink><br />*<searchLink fieldCode="DE" term="%22COVID-19%22">COVID-19</searchLink><br />*<searchLink fieldCode="DE" term="%22Climate+change%22">Climate change</searchLink><br />*<searchLink fieldCode="DE" term="%22Transgenic+organisms%22">Transgenic organisms</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Conspiracy theories pose risks to consumers, businesses, and society. The present research investigates the role of scientific literacy in a variety of conspiracy beliefs with implications for consumer well-being and sustainability (e.g. regarding coronavirus disease 2019 [COVID-19], genetically modified organisms, and climate change). In contrast to the mixed effects of education in prior work, we find that scientific literacy undermines conspiracy beliefs and, in turn, conspiracy-related behaviors. This finding is explained by people's ability to use two dimensions of scientific literacy—scientific knowledge and reasoning—to accurately assess conspiracy evidence. For robustness, we assess scientific literacy through both measurement and manipulation (i.e. interventions), identify two moderators (evidence strength and narration) that attenuate the effect, and further validate our theorizing using national and international datasets (regarding COVID-19 vaccination and Google search, respectively). We discuss the implications of our findings for consumers, companies, nonprofit organizations, and governments. [ABSTRACT FROM AUTHOR]
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1093/jcr/ucae024
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      – Code: eng
        Text: English
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        PageCount: 23
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    Subjects:
      – SubjectFull: Scientific literacy
        Type: general
      – SubjectFull: Conspiracy theories
        Type: general
      – SubjectFull: Public health
        Type: general
      – SubjectFull: Consumers
        Type: general
      – SubjectFull: COVID-19
        Type: general
      – SubjectFull: Climate change
        Type: general
      – SubjectFull: Transgenic organisms
        Type: general
    Titles:
      – TitleFull: Conspiracy Beliefs and Consumption: The Role of Scientific Literacy.
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            NameFull: Allred, Nathan
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            NameFull: Bolton, Lisa E
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              M: 12
              Text: Dec2024
              Type: published
              Y: 2024
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