Sustainable consumption: research on examining the influence of the psychological process of consumer green purchase intention by using a theoretical model of consumer affective events.
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| Title: | Sustainable consumption: research on examining the influence of the psychological process of consumer green purchase intention by using a theoretical model of consumer affective events. |
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| Authors: | Chang, Tai-Wei1 (AUTHOR) taiwei661105@gmail.com, Hung, Cheng-Ze2 (AUTHOR) clarinet8721@gmail.com |
| Source: | Environment, Development & Sustainability. Dec2025, Vol. 27 Issue 12, p28473-28493. 21p. |
| Subject Terms: | *Sustainable consumption, *Green marketing, *Environmentalism, *Consumer behavior, *Taiwanese people, *Personality, *Decision making, *Green behavior |
| Abstract: | Affective events theory has been widely used in the organizational behavior field but rarely used in the green marketing field. This study suggested that consumer purchase behavior is a process of psychological decision-making and presents a green consumer affective events model based on affective events theory. It employed questionnaire survey and collected data from 343 valid questionnaires in Taiwanese and structural equation modelling to apply to verify the hypotheses. The results showed that excessive product packaging and corporate greenwash behavior are valuable concepts in green management and operation of enterprises which customers regarded them as potentially affective event and reduce their green purchase intention. By addressing the behavior mechanism, this study presents a novel perspective on green purchase intention. [ABSTRACT FROM AUTHOR] |
| Database: | Energy & Power Source |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: enr DbLabel: Energy & Power Source An: 189634383 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Sustainable consumption: research on examining the influence of the psychological process of consumer green purchase intention by using a theoretical model of consumer affective events. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Chang%2C+Tai-Wei%22">Chang, Tai-Wei</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> taiwei661105@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Hung%2C+Cheng-Ze%22">Hung, Cheng-Ze</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> clarinet8721@gmail.com</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Environment%2C+Development+%26+Sustainability%22">Environment, Development & Sustainability</searchLink>. Dec2025, Vol. 27 Issue 12, p28473-28493. 21p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Sustainable+consumption%22">Sustainable consumption</searchLink><br />*<searchLink fieldCode="DE" term="%22Green+marketing%22">Green marketing</searchLink><br />*<searchLink fieldCode="DE" term="%22Environmentalism%22">Environmentalism</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Taiwanese+people%22">Taiwanese people</searchLink><br />*<searchLink fieldCode="DE" term="%22Personality%22">Personality</searchLink><br />*<searchLink fieldCode="DE" term="%22Decision+making%22">Decision making</searchLink><br />*<searchLink fieldCode="DE" term="%22Green+behavior%22">Green behavior</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Affective events theory has been widely used in the organizational behavior field but rarely used in the green marketing field. This study suggested that consumer purchase behavior is a process of psychological decision-making and presents a green consumer affective events model based on affective events theory. It employed questionnaire survey and collected data from 343 valid questionnaires in Taiwanese and structural equation modelling to apply to verify the hypotheses. The results showed that excessive product packaging and corporate greenwash behavior are valuable concepts in green management and operation of enterprises which customers regarded them as potentially affective event and reduce their green purchase intention. By addressing the behavior mechanism, this study presents a novel perspective on green purchase intention. [ABSTRACT FROM AUTHOR] |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=189634383 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1007/s10668-022-02152-6 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 21 StartPage: 28473 Subjects: – SubjectFull: Sustainable consumption Type: general – SubjectFull: Green marketing Type: general – SubjectFull: Environmentalism Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Taiwanese people Type: general – SubjectFull: Personality Type: general – SubjectFull: Decision making Type: general – SubjectFull: Green behavior Type: general Titles: – TitleFull: Sustainable consumption: research on examining the influence of the psychological process of consumer green purchase intention by using a theoretical model of consumer affective events. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Chang, Tai-Wei – PersonEntity: Name: NameFull: Hung, Cheng-Ze IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 12 Text: Dec2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 1387585X Numbering: – Type: volume Value: 27 – Type: issue Value: 12 Titles: – TitleFull: Environment, Development & Sustainability Type: main |
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