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The Effect of Personalized Content in Media Entertainment on Engagement with the Domain.

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Title: The Effect of Personalized Content in Media Entertainment on Engagement with the Domain.
Authors: Lee, Byung Cheol (AUTHOR), Johar, Gita V (AUTHOR)
Source: Journal of Consumer Research. Feb2026, Vol. 52 Issue 5, p892-913. 22p.
Subject Terms: *Web personalization, *Entertainment technology, *Consumer behavior, *Discussion, *Intention, *Recommender systems, *Consumption (Economics)
Reviews & Products: Netflix (Web resource), TikTok (Web resource)
Abstract: From Netflix to Spotify to TikTok, consumers' entertainment experiences increasingly revolve around personalized content. Does consuming personalized content in a specific entertainment domain influence the likelihood of consumers discussing that domain overall, beyond the specific content they engage with? Across eleven experiments, we investigate the impact of personalized content in the music and short-form video domains (i.e. content that feels tailored to one's tastes) on the intent to discuss domain-related topics. We find that the impact of consuming personalized content (vs. other types of content or no content) on discussion intent varies depending on the strength of an individual's identification with the domain. For weak identifiers, personalized content increases discussion intent, whereas for strong identifiers, it decreases intent. Process evidence highlights two underlying psychological forces: enhanced enjoyment of the domain and diminished confidence in domain knowledge. Personalized content increases discussion intent for weak identifiers—users whose intent is likely driven by high enjoyment. In contrast, personalized content decreases discussion intent for strong identifiers—users whose intent is likely driven by low confidence. [ABSTRACT FROM AUTHOR]
Database: Energy & Power Source
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DbLabel: Energy & Power Source
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PubType: Academic Journal
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  Data: The Effect of Personalized Content in Media Entertainment on Engagement with the Domain.
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  Data: <searchLink fieldCode="AR" term="%22Lee%2C+Byung+Cheol%22">Lee, Byung Cheol</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Johar%2C+Gita+V%22">Johar, Gita V</searchLink> (AUTHOR)
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  Data: *<searchLink fieldCode="DE" term="%22Web+personalization%22">Web personalization</searchLink><br />*<searchLink fieldCode="DE" term="%22Entertainment+technology%22">Entertainment technology</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Discussion%22">Discussion</searchLink><br />*<searchLink fieldCode="DE" term="%22Intention%22">Intention</searchLink><br />*<searchLink fieldCode="DE" term="%22Recommender+systems%22">Recommender systems</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumption+%28Economics%29%22">Consumption (Economics)</searchLink>
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  Label: Reviews & Products
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  Data: <searchLink fieldCode="PS" term="%22Netflix+%28Web+resource%29%22">Netflix (Web resource)</searchLink><br /><searchLink fieldCode="PS" term="%22TikTok+%28Web+resource%29%22">TikTok (Web resource)</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: From Netflix to Spotify to TikTok, consumers' entertainment experiences increasingly revolve around personalized content. Does consuming personalized content in a specific entertainment domain influence the likelihood of consumers discussing that domain overall, beyond the specific content they engage with? Across eleven experiments, we investigate the impact of personalized content in the music and short-form video domains (i.e. content that feels tailored to one's tastes) on the intent to discuss domain-related topics. We find that the impact of consuming personalized content (vs. other types of content or no content) on discussion intent varies depending on the strength of an individual's identification with the domain. For weak identifiers, personalized content increases discussion intent, whereas for strong identifiers, it decreases intent. Process evidence highlights two underlying psychological forces: enhanced enjoyment of the domain and diminished confidence in domain knowledge. Personalized content increases discussion intent for weak identifiers—users whose intent is likely driven by high enjoyment. In contrast, personalized content decreases discussion intent for strong identifiers—users whose intent is likely driven by low confidence. [ABSTRACT FROM AUTHOR]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=191385610
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        Value: 10.1093/jcr/ucaf018
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        Text: English
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    Subjects:
      – SubjectFull: Web personalization
        Type: general
      – SubjectFull: Entertainment technology
        Type: general
      – SubjectFull: Consumer behavior
        Type: general
      – SubjectFull: Discussion
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      – SubjectFull: Intention
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      – SubjectFull: Recommender systems
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      – SubjectFull: Consumption (Economics)
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      – SubjectFull: Netflix (Web resource)
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      – SubjectFull: TikTok (Web resource)
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      – TitleFull: The Effect of Personalized Content in Media Entertainment on Engagement with the Domain.
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              Text: Feb2026
              Type: published
              Y: 2026
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