The Impact of Green Energy Production on Healthiness Perceptions and Preferences.
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| Title: | The Impact of Green Energy Production on Healthiness Perceptions and Preferences. |
|---|---|
| Authors: | Paul, Iman (AUTHOR), Mohanty, Smaraki (AUTHOR), Parker, Jeffrey R (AUTHOR) |
| Source: | Journal of Consumer Research. Feb2026, Vol. 52 Issue 5, p980-999. 20p. |
| Subject Terms: | *Clean energy, *Natural foods, *Health, *Consumer preferences, *Renewable energy sources, *Sustainability, *Nutrition, *Clean energy industries |
| Abstract: | This research finds that products that have been produced using renewable ("green") energy, and labeled as such, are perceived to be healthier and, consequently, are more likely to be purchased than otherwise identical products produced with non-green or conventional energy. The effect of green energy production on the perceived healthiness of food products is found to be driven via perceived contagion: Consumers believe that the "good for you" essence of green energy is transferred to the food product during the production process, thereby rendering it healthier and more preferred. Evidence for this relationship is found across eight studies (N = 1,762) using a variety of common food products. Alternative accounts are assessed and ruled out, and it is also found that the impact of green energy production on preferences is moderated by consumers' health orientation. These findings contribute to the growing literature on the broader topic of sustainability initiatives and research examining the complexity and nuances of consumer responses to sustainable products and initiatives. [ABSTRACT FROM AUTHOR] |
| Database: | Energy & Power Source |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: enr DbLabel: Energy & Power Source An: 191385614 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: The Impact of Green Energy Production on Healthiness Perceptions and Preferences. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Paul%2C+Iman%22">Paul, Iman</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Mohanty%2C+Smaraki%22">Mohanty, Smaraki</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Parker%2C+Jeffrey+R%22">Parker, Jeffrey R</searchLink> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Feb2026, Vol. 52 Issue 5, p980-999. 20p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Clean+energy%22">Clean energy</searchLink><br />*<searchLink fieldCode="DE" term="%22Natural+foods%22">Natural foods</searchLink><br />*<searchLink fieldCode="DE" term="%22Health%22">Health</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+preferences%22">Consumer preferences</searchLink><br />*<searchLink fieldCode="DE" term="%22Renewable+energy+sources%22">Renewable energy sources</searchLink><br />*<searchLink fieldCode="DE" term="%22Sustainability%22">Sustainability</searchLink><br />*<searchLink fieldCode="DE" term="%22Nutrition%22">Nutrition</searchLink><br />*<searchLink fieldCode="DE" term="%22Clean+energy+industries%22">Clean energy industries</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This research finds that products that have been produced using renewable ("green") energy, and labeled as such, are perceived to be healthier and, consequently, are more likely to be purchased than otherwise identical products produced with non-green or conventional energy. The effect of green energy production on the perceived healthiness of food products is found to be driven via perceived contagion: Consumers believe that the "good for you" essence of green energy is transferred to the food product during the production process, thereby rendering it healthier and more preferred. Evidence for this relationship is found across eight studies (N = 1,762) using a variety of common food products. Alternative accounts are assessed and ruled out, and it is also found that the impact of green energy production on preferences is moderated by consumers' health orientation. These findings contribute to the growing literature on the broader topic of sustainability initiatives and research examining the complexity and nuances of consumer responses to sustainable products and initiatives. [ABSTRACT FROM AUTHOR] |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=191385614 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1093/jcr/ucaf024 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 20 StartPage: 980 Subjects: – SubjectFull: Clean energy Type: general – SubjectFull: Natural foods Type: general – SubjectFull: Health Type: general – SubjectFull: Consumer preferences Type: general – SubjectFull: Renewable energy sources Type: general – SubjectFull: Sustainability Type: general – SubjectFull: Nutrition Type: general – SubjectFull: Clean energy industries Type: general Titles: – TitleFull: The Impact of Green Energy Production on Healthiness Perceptions and Preferences. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Paul, Iman – PersonEntity: Name: NameFull: Mohanty, Smaraki – PersonEntity: Name: NameFull: Parker, Jeffrey R IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 02 Text: Feb2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 00935301 Numbering: – Type: volume Value: 52 – Type: issue Value: 5 Titles: – TitleFull: Journal of Consumer Research Type: main |
| ResultId | 1 |
