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Exploring automobile brand power: a multi-dimensional approach.

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Title: Exploring automobile brand power: a multi-dimensional approach.
Authors: Wu, Zhixin1 (AUTHOR), Yang, Jing1 (AUTHOR) yangjing2012@catarc.ac.cn, Zhang, Fan1 (AUTHOR), Chen, Ziyi1 (AUTHOR)
Source: Environment, Development & Sustainability. Feb2026, Vol. 28 Issue 2, p4275-4308. 34p.
Subject Terms: *Mathematical formulas, *Data analysis, *Economic competition, *Brand identification, *Brand equity, *Technological innovations, *Consumer attitudes
Abstract: Automobile brand power is a multifaceted concept encapsulating the overall performance of cars and associated services. This study examines the diverse factors influencing brand power across eight dimensions sourced from market and product data. These dimensions were thoughtfully chosen based on their pivotal role in shaping brand perception, driving market performance, and contributing to overall brand strength. The decision to focus on eight dimensions was a strategic one, aiming to strike a balance between comprehensiveness and feasibility within the scope of this study. The selection process for these dimensions involved a meticulous review of existing literature, expert consultation, evaluation of relevance to brand power, consideration of data availability and measurability, as well as an emphasis on maintaining practicality while ensuring a comprehensive representation of factors impacting brand strength within the automotive industry. The methodology employed in this study encompasses the application of mathematical formulas for data processing, outlier handling techniques such as Boxplot and random forest prediction methods, and the utilization of the EWM + CRITIC method for determining survey indicator weights. Method verification with joint venture and self-owned brands serves to validate the methodology, aligning it with real-world outcomes. The novelty lies in integrating mathematical formulas and comprehensive calculation methods, applied across dimensions and validated with real-world outcomes. Results indicate joint venture brands outperform domestic ones, emphasizing the need for technological innovation to enhance domestic brand competitiveness. This methodology offers practical insights for stakeholders to bolster brand competitiveness and inform strategic decisions. [ABSTRACT FROM AUTHOR]
Database: Energy & Power Source
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Header DbId: enr
DbLabel: Energy & Power Source
An: 192482115
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Exploring automobile brand power: a multi-dimensional approach.
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  Data: <searchLink fieldCode="AR" term="%22Wu%2C+Zhixin%22">Wu, Zhixin</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Yang%2C+Jing%22">Yang, Jing</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> yangjing2012@catarc.ac.cn</i><br /><searchLink fieldCode="AR" term="%22Zhang%2C+Fan%22">Zhang, Fan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Chen%2C+Ziyi%22">Chen, Ziyi</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Environment%2C+Development+%26+Sustainability%22">Environment, Development & Sustainability</searchLink>. Feb2026, Vol. 28 Issue 2, p4275-4308. 34p.
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  Data: *<searchLink fieldCode="DE" term="%22Mathematical+formulas%22">Mathematical formulas</searchLink><br />*<searchLink fieldCode="DE" term="%22Data+analysis%22">Data analysis</searchLink><br />*<searchLink fieldCode="DE" term="%22Economic+competition%22">Economic competition</searchLink><br />*<searchLink fieldCode="DE" term="%22Brand+identification%22">Brand identification</searchLink><br />*<searchLink fieldCode="DE" term="%22Brand+equity%22">Brand equity</searchLink><br />*<searchLink fieldCode="DE" term="%22Technological+innovations%22">Technological innovations</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+attitudes%22">Consumer attitudes</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Automobile brand power is a multifaceted concept encapsulating the overall performance of cars and associated services. This study examines the diverse factors influencing brand power across eight dimensions sourced from market and product data. These dimensions were thoughtfully chosen based on their pivotal role in shaping brand perception, driving market performance, and contributing to overall brand strength. The decision to focus on eight dimensions was a strategic one, aiming to strike a balance between comprehensiveness and feasibility within the scope of this study. The selection process for these dimensions involved a meticulous review of existing literature, expert consultation, evaluation of relevance to brand power, consideration of data availability and measurability, as well as an emphasis on maintaining practicality while ensuring a comprehensive representation of factors impacting brand strength within the automotive industry. The methodology employed in this study encompasses the application of mathematical formulas for data processing, outlier handling techniques such as Boxplot and random forest prediction methods, and the utilization of the EWM + CRITIC method for determining survey indicator weights. Method verification with joint venture and self-owned brands serves to validate the methodology, aligning it with real-world outcomes. The novelty lies in integrating mathematical formulas and comprehensive calculation methods, applied across dimensions and validated with real-world outcomes. Results indicate joint venture brands outperform domestic ones, emphasizing the need for technological innovation to enhance domestic brand competitiveness. This methodology offers practical insights for stakeholders to bolster brand competitiveness and inform strategic decisions. [ABSTRACT FROM AUTHOR]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=192482115
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1007/s10668-024-05089-0
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      – Code: eng
        Text: English
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        PageCount: 34
        StartPage: 4275
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        Type: general
      – SubjectFull: Data analysis
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      – SubjectFull: Economic competition
        Type: general
      – SubjectFull: Brand identification
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      – SubjectFull: Brand equity
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      – SubjectFull: Technological innovations
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      – SubjectFull: Consumer attitudes
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      – TitleFull: Exploring automobile brand power: a multi-dimensional approach.
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            NameFull: Wu, Zhixin
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            NameFull: Yang, Jing
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            NameFull: Zhang, Fan
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            NameFull: Chen, Ziyi
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          Dates:
            – D: 01
              M: 02
              Text: Feb2026
              Type: published
              Y: 2026
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              Value: 28
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              Value: 2
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            – TitleFull: Environment, Development & Sustainability
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