Shop green, feel good: How sustainable fashion boosts gen Z's wellbeing?
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| Title: | Shop green, feel good: How sustainable fashion boosts gen Z's wellbeing? |
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| Authors: | Mohammad, Jihad1 (AUTHOR) jmdnosair@gmail.com, Sadom, Nur Zulaikha Mohamed2 (AUTHOR) nurzulaikhamohamedsadom@yahoo.com, Quoquab, Farzana3 (AUTHOR) fqbhabib@ibs.utm.my |
| Source: | Environment, Development & Sustainability. May2026, Vol. 28 Issue 5, p12351-12378. 28p. |
| Subject Terms: | *Sustainable fashion, *Well-being, *Religiousness, *Generation Z, *Consumer behavior, *Charitable giving, *Life satisfaction |
| Abstract: | This research aims to investigate Gen Z's pre-loved item donation and purchase intention and their impact on consumers' wellbeing. More particularly, normative motive, social influence, and environmental concerns are considered predictors of donation intention, whereas mindfulness, frugality, and perceived style are considered predictors of preloved item purchase intention. Moreover, religiosity is considered a moderator in relation to life satisfaction. An online survey questionnaire was designed to collect data from Gen Z, which yielded 332 valid responses. The Structural Equation Modelling—Partial Least Square (PLS-SEM) approach was utilised to analyse the data.The results revealed that normative motives, social influence, and environmental concerns have a positive association with the intention to donate pre-loved items. Additionally, mindfulness and frugality were confirmed as predictors of preloved item purchase intention. Predominantly, the results demonstrate the positive linkage between pre-loved item donation and purchase intention and their impact on life satisfaction. Also, the moderate effect of religiosity on both relationships was confirmed. Past studies have examined the drivers of second-hand clothing purchase and donation intentions in isolation, whereas in this study, both behavioural intentions are investigated in a single study. Besides, past studies investigated the donation or purchase intention of second-hand clothes in relation to economic gains; this study focuses on wellbeing, such as 'life satisfaction', which is a novel contribution to the existing literature. [ABSTRACT FROM AUTHOR] |
| Database: | Energy & Power Source |
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| Abstract: | This research aims to investigate Gen Z's pre-loved item donation and purchase intention and their impact on consumers' wellbeing. More particularly, normative motive, social influence, and environmental concerns are considered predictors of donation intention, whereas mindfulness, frugality, and perceived style are considered predictors of preloved item purchase intention. Moreover, religiosity is considered a moderator in relation to life satisfaction. An online survey questionnaire was designed to collect data from Gen Z, which yielded 332 valid responses. The Structural Equation Modelling—Partial Least Square (PLS-SEM) approach was utilised to analyse the data.The results revealed that normative motives, social influence, and environmental concerns have a positive association with the intention to donate pre-loved items. Additionally, mindfulness and frugality were confirmed as predictors of preloved item purchase intention. Predominantly, the results demonstrate the positive linkage between pre-loved item donation and purchase intention and their impact on life satisfaction. Also, the moderate effect of religiosity on both relationships was confirmed. Past studies have examined the drivers of second-hand clothing purchase and donation intentions in isolation, whereas in this study, both behavioural intentions are investigated in a single study. Besides, past studies investigated the donation or purchase intention of second-hand clothes in relation to economic gains; this study focuses on wellbeing, such as 'life satisfaction', which is a novel contribution to the existing literature. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 1387585X |
| DOI: | 10.1007/s10668-024-05450-3 |
