APA (7th ed.) Citation

Ding, Y., & Kyung, E. J. (2026). Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience. Journal of Consumer Research, 53(1), 136. https://doi.org/10.1093/jcr/ucaf037

Chicago Style (17th ed.) Citation

Ding, Yu, and Ellie J. Kyung. "Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience." Journal of Consumer Research 53, no. 1 (2026): 136. https://doi.org/10.1093/jcr/ucaf037.

MLA (9th ed.) Citation

Ding, Yu, and Ellie J. Kyung. "Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience." Journal of Consumer Research, vol. 53, no. 1, 2026, p. 136, https://doi.org/10.1093/jcr/ucaf037.