APA (7th ed.) Citation

Shaddy, F., Friedman, E. M. S., & Toubia, O. (2026). Fairness Perceptions in Demographic Targeting. Journal of Consumer Research, 53(1), 22. https://doi.org/10.1093/jcr/ucaf048

Chicago Style (17th ed.) Citation

Shaddy, Franklin, Elizabeth M S. Friedman, and Olivier Toubia. "Fairness Perceptions in Demographic Targeting." Journal of Consumer Research 53, no. 1 (2026): 22. https://doi.org/10.1093/jcr/ucaf048.

MLA (9th ed.) Citation

Shaddy, Franklin, et al. "Fairness Perceptions in Demographic Targeting." Journal of Consumer Research, vol. 53, no. 1, 2026, p. 22, https://doi.org/10.1093/jcr/ucaf048.