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Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping.

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Title: Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping.
Authors: Liang, Ce (AUTHOR), Meng, Lu (Monroe) (AUTHOR), Duan, Shen (AUTHOR), Yao, Dai (AUTHOR), Jiang, Yuwei (AUTHOR)
Source: Journal of Consumer Research. Jun2026, Vol. 53 Issue 1, p162-181. 20p.
Subject Terms: *Tips & tipping (Gratuities), *Mental imagery, *Local delivery services, *Gratitude, *Consumers, *Chinese people, *Americans
Abstract: Given the emergence of new technologies (e.g. online payment systems) and new service contexts (e.g. app-based services), the use of tip recommendations is becoming increasingly prevalent. Based on one large secondary dataset analysis (176,237 food delivery orders) and nine experiments, this research identifies an effective and easily implementable tip recommendation design—materially referenced tip recommendations (i.e. referencing a product that financially equates to the suggested tip amount) to increase tips. The effect of materially referenced tip recommendations is sequentially driven by the vivid mental imagery of how the requested tips could be used by the recipient (i.e. the consequences of tipping for the recipient) and the heightened perception that tipping serves as a meaningful expression of gratitude to the recipient. This effect is attenuated when the referenced product is perceived as inappropriate for expressing gratitude to the tip recipient. [ABSTRACT FROM AUTHOR]
Database: Energy & Power Source
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Header DbId: enr
DbLabel: Energy & Power Source
An: 193756923
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Label: Title
  Group: Ti
  Data: Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Liang%2C+Ce%22">Liang, Ce</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Meng%2C+Lu+%28Monroe%29%22">Meng, Lu (Monroe)</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Duan%2C+Shen%22">Duan, Shen</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Yao%2C+Dai%22">Yao, Dai</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Jiang%2C+Yuwei%22">Jiang, Yuwei</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Jun2026, Vol. 53 Issue 1, p162-181. 20p.
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: *<searchLink fieldCode="DE" term="%22Tips+%26+tipping+%28Gratuities%29%22">Tips & tipping (Gratuities)</searchLink><br />*<searchLink fieldCode="DE" term="%22Mental+imagery%22">Mental imagery</searchLink><br />*<searchLink fieldCode="DE" term="%22Local+delivery+services%22">Local delivery services</searchLink><br />*<searchLink fieldCode="DE" term="%22Gratitude%22">Gratitude</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink><br />*<searchLink fieldCode="DE" term="%22Chinese+people%22">Chinese people</searchLink><br />*<searchLink fieldCode="DE" term="%22Americans%22">Americans</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Given the emergence of new technologies (e.g. online payment systems) and new service contexts (e.g. app-based services), the use of tip recommendations is becoming increasingly prevalent. Based on one large secondary dataset analysis (176,237 food delivery orders) and nine experiments, this research identifies an effective and easily implementable tip recommendation design—materially referenced tip recommendations (i.e. referencing a product that financially equates to the suggested tip amount) to increase tips. The effect of materially referenced tip recommendations is sequentially driven by the vivid mental imagery of how the requested tips could be used by the recipient (i.e. the consequences of tipping for the recipient) and the heightened perception that tipping serves as a meaningful expression of gratitude to the recipient. This effect is attenuated when the referenced product is perceived as inappropriate for expressing gratitude to the tip recipient. [ABSTRACT FROM AUTHOR]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=193756923
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1093/jcr/ucaf059
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 162
    Subjects:
      – SubjectFull: Tips & tipping (Gratuities)
        Type: general
      – SubjectFull: Mental imagery
        Type: general
      – SubjectFull: Local delivery services
        Type: general
      – SubjectFull: Gratitude
        Type: general
      – SubjectFull: Consumers
        Type: general
      – SubjectFull: Chinese people
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      – SubjectFull: Americans
        Type: general
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      – TitleFull: Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping.
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            NameFull: Liang, Ce
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            NameFull: Meng, Lu (Monroe)
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            NameFull: Duan, Shen
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            NameFull: Yao, Dai
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            NameFull: Jiang, Yuwei
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          Dates:
            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 00935301
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              Value: 53
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            – TitleFull: Journal of Consumer Research
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