APA (7th ed.) Citation

Jenkins, M. R., Fombelle, P. W., & Steffel, M. (2026). Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure. Journal of Consumer Research, 53(1), 1. https://doi.org/10.1093/jcr/ucaf064

Chicago Style (17th ed.) Citation

Jenkins, Mason R., Paul W. Fombelle, and Mary Steffel. "Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure." Journal of Consumer Research 53, no. 1 (2026): 1. https://doi.org/10.1093/jcr/ucaf064.

MLA (9th ed.) Citation

Jenkins, Mason R., et al. "Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure." Journal of Consumer Research, vol. 53, no. 1, 2026, p. 1, https://doi.org/10.1093/jcr/ucaf064.