An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption.
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| Title: | An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption. |
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| Authors: | Pechmann, Cornelia1 cpechman@uci.edu, Knight, Susan J.2 |
| Source: | Journal of Consumer Research. Jun2002, Vol. 29 Issue 1, p5-19. 15p. 4 Charts. |
| Subject Terms: | *Adolescent psychology, *Peer pressure in adolescence, *Cigarette smokers, *Purchasing, *Consumer preferences research, *Stereotypes, *Psychology, *Advertising & youth, *Cigarette advertising, *Consumer behavior, *Consumption (Economics) |
| Abstract: | Ninth graders were randomly exposed to one of eight slice of life videotapes showing stimulus advertising (cigarette, antismoking, both, neither) and unfamiliar peers who either did or did not smoke cigarettes. The findings indicate that the cigarette advertising primed positive smoker stereotypes, which caused subjects to seek out favorable information about the peers shown smoking. Subjects' beliefs and intentions about cigarette consumption were thereby enhanced by the joint effects of advertising and peers. However, an antismoking advertisement shown in conjunction with cigarette advertising made salient negative smoker stereotypes, evoked unfavorable thoughts about peers shown smoking, and prevented cigarette advertising from promoting smoking. [ABSTRACT FROM AUTHOR] |
| Database: | Energy & Power Source |
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| Header | DbId: enr DbLabel: Energy & Power Source An: 6788998 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Pechmann%2C+Cornelia%22">Pechmann, Cornelia</searchLink><relatesTo>1</relatesTo><i> cpechman@uci.edu</i><br /><searchLink fieldCode="AR" term="%22Knight%2C+Susan+J%2E%22">Knight, Susan J.</searchLink><relatesTo>2</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Research%22">Journal of Consumer Research</searchLink>. Jun2002, Vol. 29 Issue 1, p5-19. 15p. 4 Charts. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Adolescent+psychology%22">Adolescent psychology</searchLink><br />*<searchLink fieldCode="DE" term="%22Peer+pressure+in+adolescence%22">Peer pressure in adolescence</searchLink><br />*<searchLink fieldCode="DE" term="%22Cigarette+smokers%22">Cigarette smokers</searchLink><br />*<searchLink fieldCode="DE" term="%22Purchasing%22">Purchasing</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+preferences+research%22">Consumer preferences research</searchLink><br />*<searchLink fieldCode="DE" term="%22Stereotypes%22">Stereotypes</searchLink><br />*<searchLink fieldCode="DE" term="%22Psychology%22">Psychology</searchLink><br />*<searchLink fieldCode="DE" term="%22Advertising+%26+youth%22">Advertising & youth</searchLink><br />*<searchLink fieldCode="DE" term="%22Cigarette+advertising%22">Cigarette advertising</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumption+%28Economics%29%22">Consumption (Economics)</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Ninth graders were randomly exposed to one of eight slice of life videotapes showing stimulus advertising (cigarette, antismoking, both, neither) and unfamiliar peers who either did or did not smoke cigarettes. The findings indicate that the cigarette advertising primed positive smoker stereotypes, which caused subjects to seek out favorable information about the peers shown smoking. Subjects' beliefs and intentions about cigarette consumption were thereby enhanced by the joint effects of advertising and peers. However, an antismoking advertisement shown in conjunction with cigarette advertising made salient negative smoker stereotypes, evoked unfavorable thoughts about peers shown smoking, and prevented cigarette advertising from promoting smoking. [ABSTRACT FROM AUTHOR] |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=enr&AN=6788998 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1086/339918 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 15 StartPage: 5 Subjects: – SubjectFull: Adolescent psychology Type: general – SubjectFull: Peer pressure in adolescence Type: general – SubjectFull: Cigarette smokers Type: general – SubjectFull: Purchasing Type: general – SubjectFull: Consumer preferences research Type: general – SubjectFull: Stereotypes Type: general – SubjectFull: Psychology Type: general – SubjectFull: Advertising & youth Type: general – SubjectFull: Cigarette advertising Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Consumption (Economics) Type: general Titles: – TitleFull: An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Pechmann, Cornelia – PersonEntity: Name: NameFull: Knight, Susan J. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Jun2002 Type: published Y: 2002 Identifiers: – Type: issn-print Value: 00935301 Numbering: – Type: volume Value: 29 – Type: issue Value: 1 Titles: – TitleFull: Journal of Consumer Research Type: main |
| ResultId | 1 |
