Balancing Market Versus Social Strategic Orientations in Socio-tech Ventures as Part of the Technology Innovation Adoption Process - Examples from the Global Healthcare Sector.
Saved in:
| Authors: | Scillitoe, Joanne L.1 jscillit@nyit.edu, Poonamallee, Latha2, Joy, Simy3 |
|---|---|
| Source: | Journal of Social Entrepreneurship. Nov2018, Vol. 9 Issue 3, p257-287. 31p. |
| Subject Terms: | *Technological innovations, *Medical care, *Social enterprises |
| Abstract: | Socio-tech ventures - entrepreneurial firms that aim to create social value by employing technological innovation as part of their key value proposition - are a rapidly growing category of organizations. They occupy a place of intersection between technology ventures and social enterprises and present an important and emerging area of research. Socio-tech ventures face the challenge of balancing social and market strategic orientations similar to social enterprises. However, their simultaneous status as technology ventures is likely to further complicate this balancing act and remains an unexplored dynamic in the extant literature. Strategic orientation is an important consideration since it impacts the activities and resource allocations of a venture that can influence its performance. Drawing from the technology innovation and technological and social entrepreneurship literature, this paper addresses this gap by developing a conceptual model and propositions, with examples from the global health sector, about factors related to the technology adoption process that can influence the social-market strategic orientation balance of socio-tech ventures. This model considers the influence of the tenure and innovation stance of venture founders/managers, the complexity and trialability of the technological innovation, the legal structure of the venture, and interconnectedness within the social networks. [ABSTRACT FROM AUTHOR] |
| Database: | Entrepreneurial Studies Source |
|
Full text is not displayed to guests.
Login for full access.
|
|
| FullText | Links: – Type: pdflink Text: Availability: 1 |
|---|---|
| Header | DbId: ent DbLabel: Entrepreneurial Studies Source An: 133507675 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
| IllustrationInfo | |
| Items | – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Scillitoe%2C+Joanne+L%2E%22">Scillitoe, Joanne L.</searchLink><relatesTo>1</relatesTo><i> jscillit@nyit.edu</i><br /><searchLink fieldCode="AR" term="%22Poonamallee%2C+Latha%22">Poonamallee, Latha</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Joy%2C+Simy%22">Joy, Simy</searchLink><relatesTo>3</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Social+Entrepreneurship%22">Journal of Social Entrepreneurship</searchLink>. Nov2018, Vol. 9 Issue 3, p257-287. 31p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Technological+innovations%22">Technological innovations</searchLink><br />*<searchLink fieldCode="DE" term="%22Medical+care%22">Medical care</searchLink><br />*<searchLink fieldCode="DE" term="%22Social+enterprises%22">Social enterprises</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Socio-tech ventures - entrepreneurial firms that aim to create social value by employing technological innovation as part of their key value proposition - are a rapidly growing category of organizations. They occupy a place of intersection between technology ventures and social enterprises and present an important and emerging area of research. Socio-tech ventures face the challenge of balancing social and market strategic orientations similar to social enterprises. However, their simultaneous status as technology ventures is likely to further complicate this balancing act and remains an unexplored dynamic in the extant literature. Strategic orientation is an important consideration since it impacts the activities and resource allocations of a venture that can influence its performance. Drawing from the technology innovation and technological and social entrepreneurship literature, this paper addresses this gap by developing a conceptual model and propositions, with examples from the global health sector, about factors related to the technology adoption process that can influence the social-market strategic orientation balance of socio-tech ventures. This model considers the influence of the tenure and innovation stance of venture founders/managers, the complexity and trialability of the technological innovation, the legal structure of the venture, and interconnectedness within the social networks. [ABSTRACT FROM AUTHOR] |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ent&AN=133507675 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/19420676.2018.1498378 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 31 StartPage: 257 Subjects: – SubjectFull: Technological innovations Type: general – SubjectFull: Medical care Type: general – SubjectFull: Social enterprises Type: general Titles: – TitleFull: Balancing Market Versus Social Strategic Orientations in Socio-tech Ventures as Part of the Technology Innovation Adoption Process - Examples from the Global Healthcare Sector. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Scillitoe, Joanne L. – PersonEntity: Name: NameFull: Poonamallee, Latha – PersonEntity: Name: NameFull: Joy, Simy IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 11 Text: Nov2018 Type: published Y: 2018 Identifiers: – Type: issn-print Value: 19420676 Numbering: – Type: volume Value: 9 – Type: issue Value: 3 Titles: – TitleFull: Journal of Social Entrepreneurship Type: main |
| ResultId | 1 |
