Blinded by a Social Cause? Differences in Cognitive Biases between Social and Commercial Entrepreneurs.
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| Authors: | Hietschold, Nadine1,2 (AUTHOR), Voegtlin, Christian3 (AUTHOR) |
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| Source: | Journal of Social Entrepreneurship. Nov2022, Vol. 13 Issue 3, p431-452. 22p. |
| Subject Terms: | *Businesspeople, *Social entrepreneurship, Cognitive bias, Control (Psychology) |
| Abstract: | How are social entrepreneurs different from commercial entrepreneurs? This study sheds light on this issue by applying the perspective of entrepreneurial cognition and by arguing that social entrepreneurs are even more susceptible to cognitive biases than commercial entrepreneurs. The empirical study of 205 Swiss entrepreneurs could confirm that social entrepreneurs tend to be more overconfident and prone to escalation of commitment than commercial entrepreneurs, while the study found no differences for illusion of control. The findings indicate that cognitive biases are an important puzzle piece to understand the differences between social and commercial entrepreneurs. [ABSTRACT FROM AUTHOR] |
| Database: | Entrepreneurial Studies Source |
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| Abstract: | How are social entrepreneurs different from commercial entrepreneurs? This study sheds light on this issue by applying the perspective of entrepreneurial cognition and by arguing that social entrepreneurs are even more susceptible to cognitive biases than commercial entrepreneurs. The empirical study of 205 Swiss entrepreneurs could confirm that social entrepreneurs tend to be more overconfident and prone to escalation of commitment than commercial entrepreneurs, while the study found no differences for illusion of control. The findings indicate that cognitive biases are an important puzzle piece to understand the differences between social and commercial entrepreneurs. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 19420676 |
| DOI: | 10.1080/19420676.2021.1880466 |
