Place branding and marketing from a policy perspective building effective strategies for places (1st edition): by Vincent Mabillard, Martial Pasquier, and Renaud Vuignier, Milton Park, Abingdon, Routledge, 2023, 352 pp., £130.00 (hardback); ISBN 9781032260310; (eBook) ISBN 9781003286189
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| Authors: | Rambasae N., Cikal1 (AUTHOR) cikalrambasaen@mail.ugm.ac.id, Ibrahim, Muhammad Hanif1 (AUTHOR), Syahafin, Ansari A.1 (AUTHOR), Robiyanto1 (AUTHOR) |
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| Source: | European Planning Studies. Nov2024, Vol. 32 Issue 11, p2442-2444. 3p. |
| Subject Terms: | *Marketing mix, *Branding (Marketing), *Place marketing, *Marketing research, Public diplomacy |
| Abstract: | The book "Place branding and marketing from a policy perspective" by Mabillard, Pasquier, and Vuignier explores the intersection of public policy, place branding, and marketing strategies. It emphasizes the importance of political and administrative institutions in shaping decisions related to place marketing and branding, highlighting factors like quality of life, sustainability, and cultural heritage. The text also delves into the theoretical underpinnings of place marketing, the involvement of stakeholders, and the necessity of criticism to guide future inquiries. Overall, the book underscores the inseparable relationship between place branding and marketing in enhancing a place's attractiveness and sustainability. [Extracted from the article] |
| Database: | Entrepreneurial Studies Source |
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| Abstract: | The book "Place branding and marketing from a policy perspective" by Mabillard, Pasquier, and Vuignier explores the intersection of public policy, place branding, and marketing strategies. It emphasizes the importance of political and administrative institutions in shaping decisions related to place marketing and branding, highlighting factors like quality of life, sustainability, and cultural heritage. The text also delves into the theoretical underpinnings of place marketing, the involvement of stakeholders, and the necessity of criticism to guide future inquiries. Overall, the book underscores the inseparable relationship between place branding and marketing in enhancing a place's attractiveness and sustainability. [Extracted from the article] |
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| ISSN: | 09654313 |
| DOI: | 10.1080/09654313.2024.2334302 |
