APA (7th ed.) Citation

Tong, G., & Kang, G. (2025). The effect of internal branding on brand citizenship behavior and service performance. Journal of Innovation & Entrepreneurship, 14(1), 1. https://doi.org/10.1186/s13731-025-00539-z

Chicago Style (17th ed.) Citation

Tong, Gia-Tuong, and Gi-Du Kang. "The Effect of Internal Branding on Brand Citizenship Behavior and Service Performance." Journal of Innovation & Entrepreneurship 14, no. 1 (2025): 1. https://doi.org/10.1186/s13731-025-00539-z.

MLA (9th ed.) Citation

Tong, Gia-Tuong, and Gi-Du Kang. "The Effect of Internal Branding on Brand Citizenship Behavior and Service Performance." Journal of Innovation & Entrepreneurship, vol. 14, no. 1, 2025, p. 1, https://doi.org/10.1186/s13731-025-00539-z.