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Orientation and action: SME responses to customers and competitors in an international competitive business context.

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Authors: Riviere, Monica1 (AUTHOR), Upson, John W.2 (AUTHOR) jupson@westga.edu
Source: International Journal of Entrepreneurship & Innovation. Nov2025, Vol. 26 Issue 4, p349-365. 17p.
Subject Terms: *Small business, *Consumers, *International business enterprises, *Organizational change, *Market positioning, Budget cuts
Abstract: This paper investigates strategic orientations toward three key parties (customers, domestic competitors, and foreign competitors) and considers how each pressures small- and medium-sized enterprises (SMEs) to reduce costs and innovate. We surveyed 2792 SMEs from 30 countries, about their business environment and firm innovation. Results indicate that SMEs are selective in responding to pressures from customers, and when they do respond, SMEs do so on their own terms. Further, SMEs differentiate their responses to competitive pressure based on whether pressure arises from foreign or domestic sources. Our study adds to the behavioral perspective of the market orientation literature by focusing on how customers and competitors drive SME behaviors aimed at achieving positional market advantages. [ABSTRACT FROM AUTHOR]
Database: Entrepreneurial Studies Source
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  Data: <searchLink fieldCode="AR" term="%22Riviere%2C+Monica%22">Riviere, Monica</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Upson%2C+John+W%2E%22">Upson, John W.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> jupson@westga.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Entrepreneurship+%26+Innovation%22">International Journal of Entrepreneurship & Innovation</searchLink>. Nov2025, Vol. 26 Issue 4, p349-365. 17p.
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  Data: *<searchLink fieldCode="DE" term="%22Small+business%22">Small business</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink><br />*<searchLink fieldCode="DE" term="%22International+business+enterprises%22">International business enterprises</searchLink><br />*<searchLink fieldCode="DE" term="%22Organizational+change%22">Organizational change</searchLink><br />*<searchLink fieldCode="DE" term="%22Market+positioning%22">Market positioning</searchLink><br /><searchLink fieldCode="DE" term="%22Budget+cuts%22">Budget cuts</searchLink>
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  Label: Abstract
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  Data: This paper investigates strategic orientations toward three key parties (customers, domestic competitors, and foreign competitors) and considers how each pressures small- and medium-sized enterprises (SMEs) to reduce costs and innovate. We surveyed 2792 SMEs from 30 countries, about their business environment and firm innovation. Results indicate that SMEs are selective in responding to pressures from customers, and when they do respond, SMEs do so on their own terms. Further, SMEs differentiate their responses to competitive pressure based on whether pressure arises from foreign or domestic sources. Our study adds to the behavioral perspective of the market orientation literature by focusing on how customers and competitors drive SME behaviors aimed at achieving positional market advantages. [ABSTRACT FROM AUTHOR]
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        Value: 10.1177/14657503231156875
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 17
        StartPage: 349
    Subjects:
      – SubjectFull: Small business
        Type: general
      – SubjectFull: Consumers
        Type: general
      – SubjectFull: International business enterprises
        Type: general
      – SubjectFull: Organizational change
        Type: general
      – SubjectFull: Market positioning
        Type: general
      – SubjectFull: Budget cuts
        Type: general
    Titles:
      – TitleFull: Orientation and action: SME responses to customers and competitors in an international competitive business context.
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      – PersonEntity:
          Name:
            NameFull: Riviere, Monica
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          Name:
            NameFull: Upson, John W.
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            – D: 01
              M: 11
              Text: Nov2025
              Type: published
              Y: 2025
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            – TitleFull: International Journal of Entrepreneurship & Innovation
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