Local Brands. Impact of Consumer Responsibility for Sustainable Consumption and Ethnocentrism as a Moderating Factor.
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| Authors: | Lamberti, Giuseppe1 (AUTHOR) giuseppe.lamberti@uab.cat, Llonch Andreu, Joan1 (AUTHOR), Lopez Belbeze, Pilar1 (AUTHOR), Rialp Criado, Josep1 (AUTHOR) |
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| Source: | Journal of International Consumer Marketing. Oct-Dec2025, Vol. 37 Issue 5, p449-464. 16p. |
| Subject Terms: | *Sustainable consumption, *Brand choice, *Brand name products, *Consumer behavior, *Small business, *Environmental responsibility, Ethnocentrism |
| Abstract: | In a competitive environment dominated by global corporations, small and medium-sized enterprises (SMEs) with local brands seek innovative ways to differentiate themselves. Sustainability, increasingly significant in consumer decision-making, presents an opportunity for SMEs to leverage their environmental responsibility and local connectedness credentials. This study investigates how consumer responsibility for sustainable consumption (CRSC) influences local brand preference (LBP) and local brand purchase likelihood (LBPL), with consumer ethnocentrism (CE) as a moderating factor. Using structural equation modeling on representative data, results confirm a sequential relationship between CRSC, LBP, and LBPL. Surprisingly, CE weakens these effects, indicating that factors beyond local connectedness may drive purchasing decisions. [ABSTRACT FROM AUTHOR] |
| Database: | Entrepreneurial Studies Source |
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| Header | DbId: ent DbLabel: Entrepreneurial Studies Source An: 188316707 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Lamberti%2C+Giuseppe%22">Lamberti, Giuseppe</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> giuseppe.lamberti@uab.cat</i><br /><searchLink fieldCode="AR" term="%22Llonch+Andreu%2C+Joan%22">Llonch Andreu, Joan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lopez+Belbeze%2C+Pilar%22">Lopez Belbeze, Pilar</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Rialp+Criado%2C+Josep%22">Rialp Criado, Josep</searchLink><relatesTo>1</relatesTo> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Consumer+Marketing%22">Journal of International Consumer Marketing</searchLink>. Oct-Dec2025, Vol. 37 Issue 5, p449-464. 16p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Sustainable+consumption%22">Sustainable consumption</searchLink><br />*<searchLink fieldCode="DE" term="%22Brand+choice%22">Brand choice</searchLink><br />*<searchLink fieldCode="DE" term="%22Brand+name+products%22">Brand name products</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br />*<searchLink fieldCode="DE" term="%22Small+business%22">Small business</searchLink><br />*<searchLink fieldCode="DE" term="%22Environmental+responsibility%22">Environmental responsibility</searchLink><br /><searchLink fieldCode="DE" term="%22Ethnocentrism%22">Ethnocentrism</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: In a competitive environment dominated by global corporations, small and medium-sized enterprises (SMEs) with local brands seek innovative ways to differentiate themselves. Sustainability, increasingly significant in consumer decision-making, presents an opportunity for SMEs to leverage their environmental responsibility and local connectedness credentials. This study investigates how consumer responsibility for sustainable consumption (CRSC) influences local brand preference (LBP) and local brand purchase likelihood (LBPL), with consumer ethnocentrism (CE) as a moderating factor. Using structural equation modeling on representative data, results confirm a sequential relationship between CRSC, LBP, and LBPL. Surprisingly, CE weakens these effects, indicating that factors beyond local connectedness may drive purchasing decisions. [ABSTRACT FROM AUTHOR] |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ent&AN=188316707 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/08961530.2025.2487799 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 16 StartPage: 449 Subjects: – SubjectFull: Sustainable consumption Type: general – SubjectFull: Brand choice Type: general – SubjectFull: Brand name products Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Small business Type: general – SubjectFull: Environmental responsibility Type: general – SubjectFull: Ethnocentrism Type: general Titles: – TitleFull: Local Brands. Impact of Consumer Responsibility for Sustainable Consumption and Ethnocentrism as a Moderating Factor. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Lamberti, Giuseppe – PersonEntity: Name: NameFull: Llonch Andreu, Joan – PersonEntity: Name: NameFull: Lopez Belbeze, Pilar – PersonEntity: Name: NameFull: Rialp Criado, Josep IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 10 Text: Oct-Dec2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 08961530 Numbering: – Type: volume Value: 37 – Type: issue Value: 5 Titles: – TitleFull: Journal of International Consumer Marketing Type: main |
| ResultId | 1 |
