WWF launches guide for deforestation-free leather traceability.

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Bibliographic Details
Authors: Singsit, Jangoulun (AUTHOR)
Source: Aroq - Just-Style.com (Global News). 3/30/2026, pN.PAG-N.PAG. 1p.
Subject Terms: *Clothing industry, *Supply chains, *Sustainable procurement, *Automobile industry, *Environmental organizations, Guidebooks, Collective action
Company/Entity: World Wildlife Fund (U.S.)
Abstract: The article focuses on a new Traceability Guide developed to support companies in sourcing verified deforestation-free leather by 2030, as part of the Deforestation-Free Call to Action for Leather. This initiative, led by WWF, Textile Exchange, and the Leather Working Group, includes 22 fashion and automotive companies with over $300 billion in combined annual revenue. The guide provides a practical 10-step roadmap to help firms understand traceability concepts, assess supply chain readiness, and engage suppliers, emphasizing that traceability is a gradual process requiring collaboration and ongoing learning. It is designed for organizations of all sizes and locations committed to deforestation- and conversion-free leather sourcing. [Extracted from the article]
Database: Entrepreneurial Studies Source
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