Charting Exploitation Strategies for Emerging Technology.
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| Authors: | Phaal, Robert1 rp108@cam.ac.uk, Routley, Michèle2 mjr88@cam.ac.uk, Athanassopoulou, Nikoletta3 naa14@cam.acuk, Probert, David4 drp1001@cam.ac.uk |
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| Source: | Research Technology Management. Mar/Apr2012, Vol. 55 Issue 2, p34-42. 9p. 2 Charts. |
| Subject Terms: | *High technology industries, *Business planning, *Innovation management, *Barriers to entry (Industrial organization), *Research & development, *Economic competition, *Industrial cooperation, *Technological innovations, Exploitation of humans |
| Abstract: | Strategy development for early-stage technology and innovation is challenging, with a need to maintain flexibility in the face of high levels of technical and commercial uncertainty. There is a demand for lightweight, agile methods that can support strategic dialogue at this stage, particularly between business functions and collaborating organizations. We have developed an "emergence roadmapping" workshop method that helps organizations to clarify the nature of a potential future value opportunity and articulate the route towards it as a series of demonstration-based milestones. The approach builds on a study of how a variety of current industries have emerged from the science and technology base in the past, allowing characterization of the phases, transitions, milestones, patterns, enablers, and barriers that may apply to current and future emergence. [ABSTRACT FROM AUTHOR] |
| Database: | Entrepreneurial Studies Source |
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| Abstract: | Strategy development for early-stage technology and innovation is challenging, with a need to maintain flexibility in the face of high levels of technical and commercial uncertainty. There is a demand for lightweight, agile methods that can support strategic dialogue at this stage, particularly between business functions and collaborating organizations. We have developed an "emergence roadmapping" workshop method that helps organizations to clarify the nature of a potential future value opportunity and articulate the route towards it as a series of demonstration-based milestones. The approach builds on a study of how a variety of current industries have emerged from the science and technology base in the past, allowing characterization of the phases, transitions, milestones, patterns, enablers, and barriers that may apply to current and future emergence. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 08956308 |
| DOI: | 10.5437/08956308X5502021 |
