Charting Exploitation Strategies for Emerging Technology.

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Authors: Phaal, Robert1 rp108@cam.ac.uk, Routley, Michèle2 mjr88@cam.ac.uk, Athanassopoulou, Nikoletta3 naa14@cam.acuk, Probert, David4 drp1001@cam.ac.uk
Source: Research Technology Management. Mar/Apr2012, Vol. 55 Issue 2, p34-42. 9p. 2 Charts.
Subject Terms: *High technology industries, *Business planning, *Innovation management, *Barriers to entry (Industrial organization), *Research & development, *Economic competition, *Industrial cooperation, *Technological innovations, Exploitation of humans
Abstract: Strategy development for early-stage technology and innovation is challenging, with a need to maintain flexibility in the face of high levels of technical and commercial uncertainty. There is a demand for lightweight, agile methods that can support strategic dialogue at this stage, particularly between business functions and collaborating organizations. We have developed an "emergence roadmapping" workshop method that helps organizations to clarify the nature of a potential future value opportunity and articulate the route towards it as a series of demonstration-based milestones. The approach builds on a study of how a variety of current industries have emerged from the science and technology base in the past, allowing characterization of the phases, transitions, milestones, patterns, enablers, and barriers that may apply to current and future emergence. [ABSTRACT FROM AUTHOR]
Database: Entrepreneurial Studies Source
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  Data: <searchLink fieldCode="AR" term="%22Phaal%2C+Robert%22">Phaal, Robert</searchLink><relatesTo>1</relatesTo><i> rp108@cam.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Routley%2C+Michèle%22">Routley, Michèle</searchLink><relatesTo>2</relatesTo><i> mjr88@cam.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Athanassopoulou%2C+Nikoletta%22">Athanassopoulou, Nikoletta</searchLink><relatesTo>3</relatesTo><i> naa14@cam.acuk</i><br /><searchLink fieldCode="AR" term="%22Probert%2C+David%22">Probert, David</searchLink><relatesTo>4</relatesTo><i> drp1001@cam.ac.uk</i>
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  Data: <searchLink fieldCode="JN" term="%22Research+Technology+Management%22">Research Technology Management</searchLink>. Mar/Apr2012, Vol. 55 Issue 2, p34-42. 9p. 2 Charts.
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  Data: *<searchLink fieldCode="DE" term="%22High+technology+industries%22">High technology industries</searchLink><br />*<searchLink fieldCode="DE" term="%22Business+planning%22">Business planning</searchLink><br />*<searchLink fieldCode="DE" term="%22Innovation+management%22">Innovation management</searchLink><br />*<searchLink fieldCode="DE" term="%22Barriers+to+entry+%28Industrial+organization%29%22">Barriers to entry (Industrial organization)</searchLink><br />*<searchLink fieldCode="DE" term="%22Research+%26+development%22">Research & development</searchLink><br />*<searchLink fieldCode="DE" term="%22Economic+competition%22">Economic competition</searchLink><br />*<searchLink fieldCode="DE" term="%22Industrial+cooperation%22">Industrial cooperation</searchLink><br />*<searchLink fieldCode="DE" term="%22Technological+innovations%22">Technological innovations</searchLink><br /><searchLink fieldCode="DE" term="%22Exploitation+of+humans%22">Exploitation of humans</searchLink>
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  Data: Strategy development for early-stage technology and innovation is challenging, with a need to maintain flexibility in the face of high levels of technical and commercial uncertainty. There is a demand for lightweight, agile methods that can support strategic dialogue at this stage, particularly between business functions and collaborating organizations. We have developed an "emergence roadmapping" workshop method that helps organizations to clarify the nature of a potential future value opportunity and articulate the route towards it as a series of demonstration-based milestones. The approach builds on a study of how a variety of current industries have emerged from the science and technology base in the past, allowing characterization of the phases, transitions, milestones, patterns, enablers, and barriers that may apply to current and future emergence. [ABSTRACT FROM AUTHOR]
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RecordInfo BibRecord:
  BibEntity:
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      – Type: doi
        Value: 10.5437/08956308X5502021
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 34
    Subjects:
      – SubjectFull: High technology industries
        Type: general
      – SubjectFull: Business planning
        Type: general
      – SubjectFull: Innovation management
        Type: general
      – SubjectFull: Barriers to entry (Industrial organization)
        Type: general
      – SubjectFull: Research & development
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      – SubjectFull: Economic competition
        Type: general
      – SubjectFull: Industrial cooperation
        Type: general
      – SubjectFull: Technological innovations
        Type: general
      – SubjectFull: Exploitation of humans
        Type: general
    Titles:
      – TitleFull: Charting Exploitation Strategies for Emerging Technology.
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            NameFull: Phaal, Robert
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            NameFull: Routley, Michèle
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            NameFull: Athanassopoulou, Nikoletta
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            NameFull: Probert, David
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              M: 03
              Text: Mar/Apr2012
              Type: published
              Y: 2012
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