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Innovation and Value Creation in a Very Long-Cycle Business.

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Authors: Epstein, Alan H.1 alan.epstein@pw.utc.com
Source: Research Technology Management. Nov/Dec2014, Vol. 57 Issue 6, p21-25. 5p. 4 Black and White Photographs, 1 Graph.
Subject Terms: *Technological innovations, *Consumers, Airplane motors, Novelty (Perception)
Company/Entity: Pratt & Whitney Co. Inc.
Abstract: OVERVIEW: As a pioneer in airplane engine manufacturing, Pratt & Whitney must innovate in a very long-cycle business, one in which the break-even point on an innovation is decades out. This requires the company to create new innovations before customers can even define the requirements for the next generation of engines. As a result, it's critical that the company distinguish between novelty and true innovation. [ABSTRACT FROM AUTHOR]
Database: Entrepreneurial Studies Source
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Research+Technology+Management%22">Research Technology Management</searchLink>. Nov/Dec2014, Vol. 57 Issue 6, p21-25. 5p. 4 Black and White Photographs, 1 Graph.
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  Data: *<searchLink fieldCode="DE" term="%22Technological+innovations%22">Technological innovations</searchLink><br />*<searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink><br /><searchLink fieldCode="DE" term="%22Airplane+motors%22">Airplane motors</searchLink><br /><searchLink fieldCode="DE" term="%22Novelty+%28Perception%29%22">Novelty (Perception)</searchLink>
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  Data: OVERVIEW: As a pioneer in airplane engine manufacturing, Pratt & Whitney must innovate in a very long-cycle business, one in which the break-even point on an innovation is decades out. This requires the company to create new innovations before customers can even define the requirements for the next generation of engines. As a result, it's critical that the company distinguish between novelty and true innovation. [ABSTRACT FROM AUTHOR]
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ent&AN=99206619
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.5437/08956308X5706015
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 5
        StartPage: 21
    Subjects:
      – SubjectFull: Technological innovations
        Type: general
      – SubjectFull: Consumers
        Type: general
      – SubjectFull: Airplane motors
        Type: general
      – SubjectFull: Novelty (Perception)
        Type: general
      – SubjectFull: Pratt & Whitney Co. Inc.
        Type: general
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      – TitleFull: Innovation and Value Creation in a Very Long-Cycle Business.
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            NameFull: Epstein, Alan H.
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            – D: 01
              M: 11
              Text: Nov/Dec2014
              Type: published
              Y: 2014
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              Value: 57
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            – TitleFull: Research Technology Management
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